A Business Plan for “Setting Up a Charger Fan Industry”

Topics: Revenue, Marketing, Strategic management Pages: 8 (1711 words) Published: April 2, 2013
A Business Plan for
“Setting up a Charger fan Industry”

Name of Business: ‘Cool Breeze’ Charger fan Industry Ltd.

Vision: Let us ‘UP’ your comfort level!!!

Looking into the future, ‘Cool Breeze’ charger fan factory is making effort to develop into a great and well-know manufacturing enterprise in Bangladesh. We intend to establish a foreign market as well as maintaining the national market. Our goal is to make our product affordable, user friendly and introduce the latest technology to ensure the comfort level of our customers. After more than 5 years hard working, We have established a strict quality management system conducted in material incoming, producing, assembling, testing, packing and delivery. All of our products can be met the international standard and some of products have CE / TUV certification.

We adhere to the concept that "people oriented", " customer first", which is the base of our management style of "High Quality ", "Delivering on time", "Reasonable price", "satisfied service".

We're looking forward to make a long-term WIN-WIN cooperation with more friends from all over the world.

Executive Summary:
‘Cool Breeze’ formally professional entered into the electric charger fan like table fan, box fan, bladeless fan, outdoor rechargeable fan, remote controlled fan, clip fan, USB fan and so on, . In 2010, ‘Cool Breeze’ accelerated its paces in market expansion through exported its products to overseas markets, such as Saudi Arabian, Nigeria, South Africa, South America West Africa, Middle East, Asia and Europe as well. Today, we cover total area about 20, 000 square meters, with marketing spreading over world, and Keep healthy, steady and rapid growing all the time.

Our products were professionally designed and manufactured base on the latest advanced technology and the most strict quality control system. Therefore the products are famous for good quality and exact design. And the pricing are also very favorable and competitive. With the international approval of CE, CB, SONCAP, TUV, SAA, PSE, SASO etc, they were selling to various countries and regions around the world.

‘Cool Breeze’ intends to ensure technological advancement and innovation in its products and as a business industry to become a great manufacturing authority.

‘Cool Breeze’ Charger fan Industry Ltd. has its own industry premise at Borobari, Gazipur. The whole facility comprises of several units stated below.

1. Administrative Unit
a. Office of the Managing Director
b. Conference room
c. Office of the Chief Coordinator
d. Cafeteria

2. The Factory
a. Main working area
b. Packaging Unit
c. Office of General Manager
d. Office of the Chief Engineer

3. Storage Unit
a. Office of the Chief Foreman
b. Storage area
c. Loading area

4. Residential Area
We conduct all our official work from the administrative unit. The General Manager is the head of all ongoing projects who has an office inside the factory. All the processing and manufacturing occurs inside the factory. The raw materials and components needed for the charger fan manufacturing are ordered from various agencies in or out of Bangladesh. The various kinds of charger fans manufactured here are:

1. Table fan
2. Box fan
3. Bladeless fan
4. Outdoor rechargeable fan
5. Remote controlled fan
6. Clip fan
7. USB fan
Among this the bladeless fans are our own innovation. We are the first to market these kinds of fans to national and international market. The chief foreman oversees all the storage and loading at the storage unit. During the manufacture inside the factory the engineers and technicians control the machines and the overall process. The engineers and technicians are divided into teams. Each team has one engineer leading and 5 technicians under him/her to work on a part of the factory unit. A factory chain engineer supervises all the...
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