Preview

A Brief Review of Marketing Accountability, and a Research Agenda

Best Essays
Open Document
Open Document
8510 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Brief Review of Marketing Accountability, and a Research Agenda
Journal of Business & Industrial Marketing
Emerald Article: A brief review of marketing accountability, and a research agenda
Malcolm McDonald

Article information:
To cite this document: Malcolm McDonald, (2010),"A brief review of marketing accountability, and a research agenda", Journal of
Business & Industrial Marketing, Vol. 25 Iss: 5 pp. 383 - 394
Permanent link to this document: http://dx.doi.org/10.1108/08858621011058142 Downloaded on: 14-01-2013
References: This document contains references to 10 other documents
Citations: This document has been cited by 2 other documents
To copy this document: permissions@emeraldinsight.com
This document has been downloaded 1234 times since 2010. *

Users who downloaded this Article also downloaded: *
Malcolm McDonald, (2010),"A brief review of marketing accountability, and a research agenda", Journal of Business & Industrial
Marketing, Vol. 25 Iss: 5 pp. 383 - 394 http://dx.doi.org/10.1108/08858621011058142 Malcolm McDonald, (2010),"A brief review of marketing accountability, and a research agenda", Journal of Business & Industrial
Marketing, Vol. 25 Iss: 5 pp. 383 - 394 http://dx.doi.org/10.1108/08858621011058142 Malcolm McDonald, (2010),"A brief review of marketing accountability, and a research agenda", Journal of Business & Industrial
Marketing, Vol. 25 Iss: 5 pp. 383 - 394 http://dx.doi.org/10.1108/08858621011058142 Access to this document was granted through an Emerald subscription provided by Edinburgh Napier University
For Authors:
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service.
Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
About Emerald www.emeraldinsight.com
With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with


Citations: Malcolm McDonald, (2010),"A brief review of marketing accountability, and a research agenda", Journal of Business & Industrial Marketing, Vol http://dx.doi.org/10.1108/08858621011058142 Malcolm McDonald, (2010),"A brief review of marketing accountability, and a research agenda", Journal of Business & Industrial Malcolm McDonald, (2010),"A brief review of marketing accountability, and a research agenda", Journal of Business & Industrial Marketing, Vol (For a fully referenced critique of these communities, see McDonald, 2004) (2008) report which focussed on the views of CEOs and CFOs, is merely the culmination of the growing calls for
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Marketing Brief
    • 1028 Words
    • 5 Pages

    Marketing Brief

    manufacture industry. MARKETING Nudie’s main objective will be to increase market share in men’s jeans amongst its competitors and increase specialist retailer distribution globally. This will not require mass marketing, but rather a more specialised and centralised approach. Nudie Jeans are really the “naked truth about denim” and there is nothing more that consumers appreciate more than honesty. This is why honesty, quality and responsibility are the principles our marketing plan are based upon…

    • 1028 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing - Client Brief
    • 4635 Words
    • 19 Pages

    Marketing - Client Brief

    THE CLIENT BRIEF A best practice guide to briefing communications agencies Joint industry guidelines for young marketing professionals in working effectively with agencies FOREWORD “FORGET, JUST FOR A MINUTE, THAT YOU ARE BRIEFING AN AGENCY. INSTEAD, PRETEND YOU ARE STANDING ON THE BANK OF A RIVER ABOUT TO BUILD A BRIDGE.” Around you are architects, builders, all sorts of different experts that you have hired to help you. They might all come from different specialist companies…

    • 4635 Words
    • 19 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    agenda
    • 2443 Words
    • 10 Pages

    agenda

    journal|last=McCombs|first=M|author2=Shaw, D|title=The agenda-setting function of mass media|journal=Public Opinion Quarterly|year=1972|volume=36|issue=2}}By comparing the salience of issues in news content with the public's perceptions of the most important election issue, McCombs and Shaw were able to determine the degree to which the media determines public opinion. Since the 1968 study, published in a 1972 edition of ''[[Public Opinion Quarterly]]'', more than 400 studies have been published on the agenda-setting function of the…

    • 2443 Words
    • 10 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Agenda
    • 400 Words
    • 2 Pages

    Agenda

    Agenda “The present students have enough to learn and gain from their seniors; by seeking help and guidance from the past students, the juniors who are presently pursuing their education in the college must grow with time and be successful in attaining key positions in society” Good Evening Ladies and Gentlemen Welcome to the Felicitation of PSG Alumni of Coimbatore Lets begin our function with a prayer song by Niya Mary Joseph from PSG Institute of Management Now Lets welcome Prof Dr. Radhakrishnan…

    • 400 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Marketing Research Literature Review
    • 1273 Words
    • 6 Pages

    Marketing Research Literature Review

    Marketing research I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as “function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research…

    • 1273 Words
    • 6 Pages
    Better Essays
    Read More
  • Better Essays

    Theretical Review-Agenda Setting Theory
    • 7332 Words
    • 30 Pages

    Theretical Review-Agenda Setting Theory

    Theoretical Review Agenda Setting Theory Introduction Mass communication plays an important role in society where its purpose to inform the public about current and even past events. Mass communication is defined as the process whereby professional communicators use technological devices to share messages over great distances to influence large audiences. According to Littlejohn & Foss (2005), mass communication is the process whereby media organizations produce and transmit messages to…

    • 7332 Words
    • 30 Pages
    Better Essays
    Read More
  • Good Essays

    Agenda
    • 718 Words
    • 3 Pages

    Agenda

    AGENDA Class #3: Take personal notes on these questions when reading the chapter (they are NOT handed in); however, there MAY be an unannounced and open note quiz on them at the beginning of the next class. If not, they are also for discussion purposes. Gillon Chapter 17: The Western Frontier, 1862-1900 • Who were the new immigrants to the West and why did they come? • What were some of the ironies regarding the Native Americans defeat of Colonel George Custer? • Explain…

    • 718 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    A Research Agenda for Social Entrepreneurship
    • 42343 Words
    • 170 Pages

    A Research Agenda for Social Entrepreneurship

    A research agenda for social entrepreneurship Dr. Helen Haugh Viable social enterprise - an evaluation of business support to social enterprises Frances Hines Raising the profile of social enterprises: the use of social return on investment (SROI) and investment ready tools (IRT) to bridge the financial credibility gap Andrew Flockhart Shaping the Balanced Scorecard for use in UK social enterprises Ali B. Somers Social enterprise: through the eyes of the consumer (prepared for the National Consumer…

    • 42343 Words
    • 170 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Agenda
    • 337 Words
    • 2 Pages

    Agenda

    Minutes 1. Apologise- Tom Peters wasn’t in- playing hockey for Wales. 2. The first thing is to research the Geneva mechanism as this is what the whole task is about. Jack and Liam researched the basics of a Geneva mechanism and what it would generally be used for, the main use of a Geneva mechanism is clocks, gears and rotating disk shafts. It is one of the most commonly used devises for producing intermittent rotary motion, characterized by alternate periods of motion and rest with no reversal…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Accountability
    • 22838 Words
    • 92 Pages

    Accountability

    Accounting, Auditing & Accountability Journal Emerald Article: What counts as "theory" in qualitative management and accounting research? Introducing five levels of theorizing Sue Llewelyn Article information: To cite this document: Sue Llewelyn, (2003),"What counts as "theory" in qualitative management and accounting research? Introducing five levels of theorizing", Accounting, Auditing & Accountability Journal, Vol. 16 Iss: 4 pp. 662 - 708 Permanent link to this document: http://dx.doi.org/10…

    • 22838 Words
    • 92 Pages
    Powerful Essays
    Read More