A Brief History of Colgate Toothpaste

Pages: 1 (305 words) Published: August 24, 2013
(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes
Earlier in India, oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now, the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the Industry has shown impressive growth rate of 18.6%. Both the Gel and Cream segment of toothpaste industry are growing at a fast pace. The growth is particularly prominent in the urban areas. In Urban India, the usage of toothpaste per person per year is more than 190gms. COLGATE

Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873.[2]

Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report[3]

In 1992, Colgate established its first factory in China to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in that country. Colgate products are marketed in China using the transcription 高露洁 which is pronounced gaolujie, similar to Colgate, and has a positive meaning of high-quality cleaning gel. As of 2002, Colgate occupied 20% of the market share for toothpastes in China.[4]

COLGATE active salt toothpaste
Active ingredient
Sodium monofluorophosphate 0.76% (0.15% w/v fluoride ion)
Inactive ingredients
dicalcium phosphate dihydrate, water, glycerin, sodium lauryl sulfate, cellulose gum, flavor, tetrasodium pyrophosphate, sodium saccharin
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Toothpaste and Colgate Essay
  • Toothpaste and Colgate Research Paper
  • Toothpaste and Colgate Essay
  • Toothpaste and Colgate Essay
  • Essay about Toothpaste
  • Brief History of Rome Research Paper
  • Toothpaste and Colgate Palmolive Essay
  • history Essay

Become a StudyMode Member

Sign Up - It's Free