Zongshen Case
Synthesis
Strategic Intellectual Asset
Management for Emerging Enterprises
Capacity Building for Successful Entry
To the Global Supply Chain
Prepared by
Buenaventura Canto
Professor
Asian Institute of Management (AIM) and Etsu Inaba
Director
Human Resource Development Department
Institute for International Studies and Training (IIST)
2
Synthesis
Background
Strong intellectual property rights (IPR) protection and enforcement are recognized as important conditions for trade and investment liberalization and economic growth. APEC has endorsed new Model Guidelines under the APEC
Anti-Counterfeiting and Piracy Initiative to inform citizens of the importance of IPR protection and enforcement, and to secure supply chains against counterfeit and pirated goods. Most of these efforts so far have been concentrated on public sector enforcement, in addition to some awareness raising campaigns targeting the consumers.
APEC leaders called on its members to continue addressing the IPR protection and enforcement challenges in the region in close consultation with the private sector.
In the past, intellectual property issues tended to focus on the protection of established brands and technologies mainly owned by large corporations in developed economies against counterfeit products from developing economies. In recent years, because of the fast economic development in the APEC region, companies in the emerging economies and “emerging” small and medium scale enterprises (SMEs) in developed and developing economies have effectively utilized indigenous technologies and innovative designs to enter the global market place. However, their own unique products or processes are often without full intellectual property (IP) protection.
The strengths of these enterprises are not limited to their technologies alone.
Other intangible assets that entrepreneurs and managers of these companies are usually not fully aware of contribute to their
Strategic Intellectual Asset
Management for Emerging Enterprises
Capacity Building for Successful Entry
To the Global Supply Chain
Prepared by
Buenaventura Canto
Professor
Asian Institute of Management (AIM) and Etsu Inaba
Director
Human Resource Development Department
Institute for International Studies and Training (IIST)
2
Synthesis
Background
Strong intellectual property rights (IPR) protection and enforcement are recognized as important conditions for trade and investment liberalization and economic growth. APEC has endorsed new Model Guidelines under the APEC
Anti-Counterfeiting and Piracy Initiative to inform citizens of the importance of IPR protection and enforcement, and to secure supply chains against counterfeit and pirated goods. Most of these efforts so far have been concentrated on public sector enforcement, in addition to some awareness raising campaigns targeting the consumers.
APEC leaders called on its members to continue addressing the IPR protection and enforcement challenges in the region in close consultation with the private sector.
In the past, intellectual property issues tended to focus on the protection of established brands and technologies mainly owned by large corporations in developed economies against counterfeit products from developing economies. In recent years, because of the fast economic development in the APEC region, companies in the emerging economies and “emerging” small and medium scale enterprises (SMEs) in developed and developing economies have effectively utilized indigenous technologies and innovative designs to enter the global market place. However, their own unique products or processes are often without full intellectual property (IP) protection.
The strengths of these enterprises are not limited to their technologies alone.
Other intangible assets that entrepreneurs and managers of these companies are usually not fully aware of contribute to their