Zevs's Graffiti Style
According to the passage, what is Zevs’s well-known graffiti style? What does the Chanel logo represent? Why does Zevs want to ‘liquidate’ it?
Zevs’s well-known style is to liquidate famous logos by pouring paint over them, making the logos look as if they are melting. The Chanel logo represents the high-class, expensive, capitalist culture which promotes conspicuous consumption and worships famous international designer ‘brands’. By liquidating (melting) the Chanel logo, Zevs expresses his criticism towards such a ‘logo-maniac’/’money-oriented’ culture.
1. Why is the Chanel logo drawn on the wall of an ‘A-grade office building’ where no Chanel store can be found? Why is he arrested? What kind of harm has he done?
The
Zevs’s well-known style is to liquidate famous logos by pouring paint over them, making the logos look as if they are melting. The Chanel logo represents the high-class, expensive, capitalist culture which promotes conspicuous consumption and worships famous international designer ‘brands’. By liquidating (melting) the Chanel logo, Zevs expresses his criticism towards such a ‘logo-maniac’/’money-oriented’ culture.
1. Why is the Chanel logo drawn on the wall of an ‘A-grade office building’ where no Chanel store can be found? Why is he arrested? What kind of harm has he done?
The