Zeus Case Study

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Topics: Investment
Introduction:
Zeus Asset management is a fund management firm which has a conservative and risk averse investment philosophy. It believes that a quality-oriented approach can lead to a favorable financial performance. Compared with its main competitors, it provides customer-oriented services, invests municipal bond fund and implement a strategy of teamwork. Zeus chooses to utilize risk-adjusted returns as it believes that investors won’t pay for such return which stems from taking corresponding risks merely. What investors require is that Zeus provides them with a performance which bears benchmark. Every risk-adjusted return methods have two sides of the same coin which make some of them more appropriate for some specific fund comparison. Zeus’s competitiveness:
The first unique characteristic is that Zeus focuses on offering customer-oriented services which means it pays special attention to satisfy clients’ needs. Thanks to such structure, most of the employees make business decision in order to fulfill their own customers’ objective which can significantly improve their efficiency of portfolio management. A competitive advantage can be expected in the market.
In addition, Zeus has a skilled and experienced portfolio management group. Its investment professionals have over 18 years of investment experiences and have been through at least three recessions or major downturns of the market. More than 75% of its investment professionals were CFAs and received MBA from top business schools. The average age of the fund managers is 44 compared that with Fidelity of 26.
Moreover, Zeus has a large client base including mutual funds, trust funds, foundations and endowment, insurance companies, corporations and individual investors. Such large base increases its flexibility of asset allocation. In accordance with their different financial objective, Different individual or institutional investors are able to fulfill different preference in security selection.

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