Zesty Italian
Eboni Mighty
“Zesty Italian” In this particular ad, a fairly nice looking gentleman is lying on a blanket, unclothed seemingly to have enjoyed the pleasure of a complete picnic. While eating biscotti and drinking fine Italian wine, the rays of the sun glisten on his sun kissed skin, wow this was certainly enough to capture my attention! The grass is a dark forest green and is perfectly manicured as if just been cut. Red and white printed, the blanket is laid across the grass with this striking gentleman laying on it. He is positioned diagonally across the blanket. His arms are folded back under his head and his muscles are flexing quite nicely. His physique is astonishing and just enough of the blanket is covering his “you know what” as he is stretched across it. There is also a picnic woven basket sitting on this blanket and in it is a loaf of bread, a bottle of wine, two wine glasses, and some napkins. Next to the basket are a vine of fresh green grapes and a tray of biscotti. At the top right of the ad the words “silverware optional” are displayed. And what is lying next to the man? A bottle of zesty Italian salad dressing. As I take a moment and gaze at this photo, I suddenly begin to think the idea of a zesty Italian might not be so bad. By putting this naked man as the main focus of this ad and not the actual product; KRAFT is trying to sell you an idea that the zesty Italian salad dressing is as zesty as this naked man. KRAFT does this by making sure the man is good looking, possibly Italian, and has a nice body. To ensure that one will stop and look at this ad the colors are contrasting. Green and red are opposites of each other on the color wheel, therefore putting them next to each other causes immediate attention. The bright green grapes on the blanket have the same effect. Also, the vivid red tomatoes on the biscotti and the red handle on the knife are attention grabbers against that brown trey. The salad dressing bottle is half way on the blanket
“Zesty Italian” In this particular ad, a fairly nice looking gentleman is lying on a blanket, unclothed seemingly to have enjoyed the pleasure of a complete picnic. While eating biscotti and drinking fine Italian wine, the rays of the sun glisten on his sun kissed skin, wow this was certainly enough to capture my attention! The grass is a dark forest green and is perfectly manicured as if just been cut. Red and white printed, the blanket is laid across the grass with this striking gentleman laying on it. He is positioned diagonally across the blanket. His arms are folded back under his head and his muscles are flexing quite nicely. His physique is astonishing and just enough of the blanket is covering his “you know what” as he is stretched across it. There is also a picnic woven basket sitting on this blanket and in it is a loaf of bread, a bottle of wine, two wine glasses, and some napkins. Next to the basket are a vine of fresh green grapes and a tray of biscotti. At the top right of the ad the words “silverware optional” are displayed. And what is lying next to the man? A bottle of zesty Italian salad dressing. As I take a moment and gaze at this photo, I suddenly begin to think the idea of a zesty Italian might not be so bad. By putting this naked man as the main focus of this ad and not the actual product; KRAFT is trying to sell you an idea that the zesty Italian salad dressing is as zesty as this naked man. KRAFT does this by making sure the man is good looking, possibly Italian, and has a nice body. To ensure that one will stop and look at this ad the colors are contrasting. Green and red are opposites of each other on the color wheel, therefore putting them next to each other causes immediate attention. The bright green grapes on the blanket have the same effect. Also, the vivid red tomatoes on the biscotti and the red handle on the knife are attention grabbers against that brown trey. The salad dressing bottle is half way on the blanket