Zen Soul Spa Business Proposal

Topics: Massage, Shiatsu, Acupressure Pages: 27 (5337 words) Published: August 22, 2011



Executive Summary

Zen Soul aims to be the premier health spa in Iran through its first venture in the capital city, Tehran. Through a unique combination of offered services and products, we will quickly gain market share. Zen Soul will provide customers with a relaxing, rejuvenating atmosphere where all of our mind and body needs can be met. The business will be set up as a partnership with Zen Soul Massage Therapy Sdn Bhd (Malaysia) and Akbar Boorboor.

Products and Services

Zen is devoted and focuses in accelerating health through our wide variety of mind and body healing services and products. The health spa business is devoted to providing holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. This is all done in a relaxing, serene setting.


Zen Soul has chosen Tehran as the city for the business venture. Tehran is the capital and largest city of Iran and also the economic centre of Iran. Tehran has an overall cost of living index which equates it with middle cost of living locations. Tehran is currently ranked 170 overall, most expensive place in the world for expatriates to live, out of 300 international locations. Additionally, Tehran has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. Thus, according to the population earning potential, education level, and its’ household income, Tehran carries high potential for our health spa business.

Competitive Edge

Zen Soul's competitive edge is our unique combination of services, location, and customer-centric focus. Zen Soul has set out since its inception to provide quality, dependable services. Zen Soul has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer service. All customers will leave Zen Soul with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing Zen Soul to meet our ambitious goal of 90%.


Zen Soul has forecasted substantial sales revenues by year two. Also by year two the business will reach profitability and have achieved a healthy profit before taxes. Zen Soul is an exciting business that provides a combination of sought after services that are have no direct competitor. Zen Soul will provide a relaxing, serene setting for a variety of mind and body health rejuvenation services for the booming Iran population.


1.1.1 Objectives

The objectives for Zen Soul are outlined below:

1. Promotes health for body and mind

2. Substantial sales revenue by end of second year.

3. Profit before tax by end of second year.

4. Have clientele return rate of 90% by end of first year.

5. Become established health destination by end of first year.

1.1.2 Mission

Zen Soul will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to our true purpose through a wide range of holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. Zen Soul will establish itself as a dependable destination to which they can always come to escape the stress of life, accelerate their health, and rejuvenate their energies, their souls, and their lives.

1.1.3 Keys to Success

1. Quality and skilled employees familiar with mind, body, energy and muscle work.

2. Establish trust within the community that each customer's needs will be taken care of during every visit.

3. Easily accessible location....
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