The Real Entrepreneur: Subhash Chandra
Subhash Chandra is the founder of Zee TV, India's first private TV channel. India's leading media mogul Subhash Chandra was a one-time rice trader in Haryana and is credited with launching India's satellite television revolution. His other business interests include packaging, theme parks, lotteries and cinema-multiplexes. He also makes no bones about his background, preferring to speak Hindi than English and smoking 'bidis.' The founder Chairman of Essel Group of Industries having interests in packaging, entertainment parks, satellite television, cable TV distribution, movie production, multiplexes, education, animation, publishing, satellite and online Lottery, Subhash Chandra was born on 30th November 1950, in Hisar,Haryana.
He left his studies after completing his 12th. He went on to start his own vegetable oil unit when he was only nineteen years old and soon ventured into export of food grains. In 1981, his visit to a packaging exhibition led him to set up Essel Packaging Limited. It later merged with the Swiss group Propack A.G, and was renamed as Essel Propack Limited. Subhash Chandra launched Zee Telefilms Limited in October 1992 as a content supplier for Zee TV - India's first Hindi satellite channel. Subash Chandra was the first in India who sought to harness the huge business potential of satellite television channels. Before the launch of Zee TV viewers in India were under the firm grip of Doordarshan, the state-controlled terrestrial network. It was Subhash Chandra's vision that helped give birth to the satellite TV industry in India and inspired others to follow suit.
He went on to set up amusement parks in India. He decided to foray into broadcasting and was successful in leasing a transponder on AsiaSat owned by Star TV. India's first private satellite television channel Zee TV started off on 2nd October 1992. Soon three new channels, Zee News, Zee Cinema and Music Asia were launched and these are getting big success today.
Zee TV has also launched regional channels in several regional languages. Today, the Zee Network reaches out to 32 million homes across India, besides reaching out to countries like USA, the Caribbean islands, the Middle East, Europe, Africa, Far East, Australia and New Zealand.
Subhash Chandra is also credited with bringing the concept of online lottery to India through his company Playwin Infravest Private Limited.
After the launch of Zee TV, he commenced Siticable operations in 1995 and also started a joint venture with News Corp. In 1995, he launched two new channels, Zee News and Zee Cinema. In 2000, Zee TV became the first cable company in India to launch Internet over Cable services. In 2003, Zee TV became the first service provider in India to launch Direct to Home (DTH) services. In a short span of time Zee TV has become a big media and has give tough competition to international media moghuls such as Rupert Murdoch.
Subhash Chandra's meteoric rise in the past decade is somewhat similar to the rise of Dhirubhai Ambani in 1980s and 1990s
• ZEE TV
• ZEE MUSIC
• ZEE ACTION
• ZEE CINEMA
• ZEE TRENDZ
• ZEE STUDIO
• ZEE BANGLA
• ZEE GUJRATI
• ZEE SMILE
• ZEE MARATHI
• ZEE PUNJABI
• ZEE CLASSIC
• ZEE PREMIER
• ZEE NEWS
• ZEE BUSINESS
• ZEE CAFÉ
• ZEE SPORTS
• ZEE NETWORK
• ZEE JAGRAN
“Paths are made by walking and walking down beaten paths is for beaten men” Subhash Chandra is India’s media tycoon and a source of inspiration for aspiring entrepreneurs. He is the man behind Zee TV, one of the most popular Satellite TV networks in India. He is a self made billionaire and According to Forbes, he has a net worth of $2.3 billion.Subhash Chandra did not go to college, but always had the entrepreneurial skills to set up profitable ventures. Subhash Chandra has been a man with great...
Please join StudyMode to read the full document