Zaw Myat SMM
Learner’s Name
Assessor Name
Daw Aye Aye Aung
U Zaw Myat
Date Issued
29.03.2014
Completion
Date
Submitted on
11.05.2014
20.08.2014
Qualification
Units Number and Title
Edexcel BTEC Level 7 Diploma in Strategic
Management and Leadership (QCF)
Unit 5, (EdexcelUnit‐7) Strategic Marketing
Management
Assignment Title
(Assignment 1 of 1)
Analytical Report on Strategic Marketing
1 | P a g e
Learner’s Declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner’s Signature:
Date: 20.08.2014
2 | P a g e
Contents
Scenario Task 1 Task 1.1 Task 1.2 Task 1.3 Task 2 Task 2.1 Task 2.2 Task 2.3 Task 3 Task 3.1 Task 3.2 Task 3.3 Task 4 Task 4.1 Task 4.2 Task 4.3
3 | P a g e
Page 4 Page 4 Page 5 Page 6 Page 8 Page 9 Page 10 Page 12 Page 13 Page 14 Page 15 Page 16 Page 16 Page 18 Page 18 Page 19
Page 20
Scenario The Aeron Company Limited was established in 2000 and first of all it started its business with purified drinking water. After manufacturing purified drinking for three years, it started a new business on Soft Drinks. Since it has gained many trust and in turn high return on capital, board of directors of Aeron decided to add new product line of alcoholic beverages into business in year 2007. After working on the new line of products for three years later on and in
2010, our country changed many regulatory practices in nation’s economic sector. After these changes were
Assessor Name
Daw Aye Aye Aung
U Zaw Myat
Date Issued
29.03.2014
Completion
Date
Submitted on
11.05.2014
20.08.2014
Qualification
Units Number and Title
Edexcel BTEC Level 7 Diploma in Strategic
Management and Leadership (QCF)
Unit 5, (EdexcelUnit‐7) Strategic Marketing
Management
Assignment Title
(Assignment 1 of 1)
Analytical Report on Strategic Marketing
1 | P a g e
Learner’s Declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner’s Signature:
Date: 20.08.2014
2 | P a g e
Contents
Scenario Task 1 Task 1.1 Task 1.2 Task 1.3 Task 2 Task 2.1 Task 2.2 Task 2.3 Task 3 Task 3.1 Task 3.2 Task 3.3 Task 4 Task 4.1 Task 4.2 Task 4.3
3 | P a g e
Page 4 Page 4 Page 5 Page 6 Page 8 Page 9 Page 10 Page 12 Page 13 Page 14 Page 15 Page 16 Page 16 Page 18 Page 18 Page 19
Page 20
Scenario The Aeron Company Limited was established in 2000 and first of all it started its business with purified drinking water. After manufacturing purified drinking for three years, it started a new business on Soft Drinks. Since it has gained many trust and in turn high return on capital, board of directors of Aeron decided to add new product line of alcoholic beverages into business in year 2007. After working on the new line of products for three years later on and in
2010, our country changed many regulatory practices in nation’s economic sector. After these changes were
References: Mullins J, Walker O C and Boyd H W – Marketing Management: A Strategic Decision‐Making th Approach, 7 Edition (McGraw‐Hill Higher Education, 2009) ISBN 007126776X http://en.m.wikipedia.org/wiki/Strategic_marketing