Zara store presentation

Topics: Fashion week, Fast fashion, Fashion Pages: 2 (453 words) Published: October 20, 2013
Presentation of Zara fashion spring-summer collection at London Fashion Week 2013


Dear Mr. Hansen
How would you like to walk at the pace of society, dressing ideas, trends and tastes? ZARA retail chain would like to take a part in London Fashion Week which will take place in March 2013. We would like to propose to you that we become one of your suppliers for springsummer collection and represent the most innovative collection 2013 of women fashion clothing for teenagers and adults.

I’m sure you have heard about our company. It focused its attention on understanding the fashion items, rather than on promoting predicted season's trends via fashion shows and similar channels of influence, which the fashion industry traditionally used. We have been listed in numerous business magazines for our quality and the innovation of the products. Our company is one of a leading European manufacturer and exporter of High fashion wear. The range of our product line, competitive prices and good quality has made us one of the fastest growing companies of its kind in Europe.

Currently we have about 1,500 ZARA stores around the world, which caters high fashion wear for men’s and women's. All garments are in Silk chiffon, Poly chiffon, Viscose chiffon and cotton. And while our business is thriving, we would like to expand our reach with new spring-summer collection to London Fashion Week 2013 since we welcome your standards, quality and popularity and would like to in one line of the world’s highest profile designer showcases. We as fashion retail chain would be grateful to work with you to produce the types of products that will sell well in your event. We guarantee both our quality and on time delivery. The 50-60% of the demand is produced at the beginning of the season and the remaining is manufactured in season. This sometimes results in discounts but compared to the competition the number of times the service failure happens is quite low for discounts. If the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Fashion and Zara Store Essay
  • Zara Essay
  • Zara Essay
  • Essay on Marketing Mix of Zara
  • Zara Essay
  • Zara Essay
  • Zara Essay
  • zara Essay

Become a StudyMode Member

Sign Up - It's Free