zara clothing

Topics: Management, Mark, Question Pages: 5 (619 words) Published: February 26, 2014
Page 1 of 2

ASSIGNMENT 1ST SEMESTER :

STRATEGIC MANAGEMENT
(STRM)
BUSINESS MANAGEMENT 3
(BM303)

CHAPTERS COVERED

:

CHAPTERS 1 - 5

DUE DATE

:

3:00 p.m. 18 MARCH 2014

TOTAL MARKS

:

100

CASE STUDY

:

ZARA CLOTHING

INSTRUCTIONS TO CANDIDATES FOR COMPLETING AND SUBMITTING
ASSIGNMENTS
The complete ‘Instructions to Students for Completing and Submitting Assignments’ must be collected from any IMM GSM office, the relevant IMM GSM recognised Additional Tuition Centre or can be downloaded from the IMM GSM website. It is essential that the complete instructions be studied prior to commencing your assignment. The following points highlight only a few important notes.

1) You are required to submit ONE assignment per module.
2) The assignment will contribute 20% towards the final examination mark, and the other 80% will be contributed by the examination, however, the examination papers will count out of 100%. 3) Although your assignment will contribute towards your final examination mark, you do not have to earn credits for admission to the examinations; you are automatically accepted on registering for the exam.

4) Number all the pages of your assignment (e.g. page 1 of 4) and write your name and surname, student number and module at the top of each page.
5) The IMM GSM requires assignments to be presented in a typed format, on plain A4 paper. Unless otherwise specified, this assignment must be completed within a limit of 2500 words, excluding the bibliography. Students who exceed the word limit may find that only part of the submitted assignment will be marked.

6) A separate assignment cover, which is provided by the IMM GSM, must be attached to the front of each assignment.
7) Retain a copy of each assignment before submitting, in case the original does not reach the IMM GSM.
8) The assignment due date refers to the day up to which assignments will be accepted for marking purposes. The deadline is 3:00 p.m. on 18 March 2014. Late assignments will be accepted, but 25 marks will be deducted from the maximum mark, if received after 3:00 p.m. on 18 March 2014 and up to 5:00 p.m. the following day, after which no assignments will be accepted.

9) If you fail to follow these instructions carefully, the IMM Graduate School of Marketing cannot accept responsibility for the return of the assignment. It may even result in your assignment not being marked.

Results will be available on the IMM GSM website, www.immgsm.ac.za, on Friday, 2 May 2014.

Assignment: 1st Semester 2014

© IMM Graduate School of Marketing
STRM / BM303

Page 2 of 2

SPECIFIC INSTRUCTIONS
Marks will be awarded for:

Logical argument and sound reasoning

Evidence of independent research (i.e. consulting and using relevant sources of information)

Relevant application of knowledge

Neat presentation and structure.
Answer ALL the questions below.
Please note that the answers to the questions below need to be detailed and show that effort and thought has gone into the compilation of each answer. Prescribed textbook:
Ehlers, T. & Lazenby, K., 2010. Strategic Management: Southern African Concepts and Cases. 3rd ed. Pretoria: Van Schaik Publishers. Read the attached case study (both Part 1 and Part 2) on Zara Clothing and answer the questions that follow. Please note ALL questions in this assignment must be answered in the context of the attached case study, Zara Clothing. QUESTION 1

[35]

1.1

Using the information contained in the case study as a reference, conduct a five-forces analysis of the South African retail fashion industry. (30)

1.2

What conclusions can you draw from this?

QUESTION 2

(5)
[35]

How important are:
1. Stakeholder management
2. Innovation
3. Change management
4. Strategic leadership
to Zara’s competitive position?

(7)
(7)
(7)
(7)

Motivate and justify your answers.

(7)

QUESTION 3

[20]

How can Zara use an internal analysis to avoid...
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