Zara Case

Topics: Strategic management, Strategy, Case study Pages: 4 (966 words) Published: February 8, 2015
Zara case paper Analysis

Zara: IT for Fast Fashion Case Analysis

Abstract
This case paper makes a possible business analysis of Zara, A successful Spanish accessories and clothing retailer of Inditex (Parent Company). The case analysis objective is to discuss on its POS systems to be continued on DOS based operating systems or to upgrade. A brief analysis of Zara’s business model. The factors helped Zara to succeed with minimal infrastructure. An overall analysis of strength, weakness, opportunities and threats (SWOT).

Paper Type: Case Study Analysis

Zara is a Spanish clothing and accessories retailer and has over 2,000 stores strategically located in leading cities across 88 countries. Zara's designers and customers are inextricably linked. Specialist teams receive constant feedback on the decisions its customers are making at every Zara store. This feedback inspires Zara's creative team which is made up of over 200 professionals (1) . Their Business model is simple which is a setoff business processes and a simple, some might call outdated, information system that links demand to manufacturing and manufacturing to distribution (2). Zara has a unique style compared to other clothing retailers as they don’t invest in marketing.  Inditex has completely changed consumer behavior. “When you went to Gucci or Chanel in October, you knew the chances were good that clothes would still be there in February,” “With Zara, you know that if you don’t buy it, right then and there, within 11 days the entire stock will change. You buy it now or never. And because the prices are so low, you buy it now. Inditex owes none of its success to advertising. That’s because Inditex doesn’t advertise. It hardly even has a marketing department, and it doesn’t engage in flashy campaigns, as its competitors do, teaming up with fashion designers like Stella McCartney, Karl Lagerfeld, Martin...

References: 1."Zara". inditex.com.
2. Pearlson and Saunders ', Managing and Using Information Systems: A Strategic Approach.
3.  "How Zara Grew Into the World’s Largest Fashion Retailer". The New York Times. 9 November 2012. p. 2.
4. Pearlson and Saunders ', Managing and Using Information Systems: A Strategic Approach.
5.  Inditex post record profits
6. theguardian.com (http://www.theguardian.com/business/2014/mar/19/zara-owner-inditex-first-annual-profit-fall)
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