Zappos Strategic Hrm
| 2012 | | |
BE2601-Principles of Management
Group Assignment:
Zappos Planning & HRM
SEM 1, AY 2012/13
Contents Executive Summary 3 Introduction 3 Mission Statement 3 Strategic Planning 3 SWOT Analysis 3 Recommendations to SWOT 4 Corporate Level Strategy 5 Business Level Analysis - Point of Differentiation 5 Human Resources Management (HRM) 5 Recruitment and Selection 6 Training and Development 6 Performance Appraisal and Feedback 7 Pay and Benefits 7 Labor relations 7 Overall Analysis and Recommendation 8 Appendix 9 Diagram 1: Zappos Family Core Values 9 Diagram 2: BCG Matrix 9 References 9
Introduction
Zappos is a blooming online shoe retailer that has made its name by being “unconventional”. As the company grows, it is vital to define the core values from which they develop their culture, brand, and business strategies. Some of the 10 core values that all the employees live by are: Deliver WOW through service, Pursue growth and learning, and Be Humble.
This report focuses on how these values have helped Zappos plan their market tactics strategically.
Mission Statement
Zappos does not have a formal mission statement, as their CEO believes that Zappos does not need one. Zappos appeases consumers by delivering “WOW through service” and appeases shareholders by pursuing “growth and learning” and doing “more with less.” Zappos employees live by the 10 core values (refer to Diagram 1).
Strategic Planning
SWOT Analysis
Strength
Excellent Customer Services
Zappos’ aim is to deliver extraordinary customer service. Unlike conventional start-ups that focus on their budget for marketing, Zappos made a very thoughtful decision to re-direct its budget towards delivering exceptional customer service, helping the business to thrive where others have failed when it was first incorporated.
CEO of Zappos, Tony Hsieh highlighted many deliberate decisions that the company made for the long-run,
BE2601-Principles of Management
Group Assignment:
Zappos Planning & HRM
SEM 1, AY 2012/13
Contents Executive Summary 3 Introduction 3 Mission Statement 3 Strategic Planning 3 SWOT Analysis 3 Recommendations to SWOT 4 Corporate Level Strategy 5 Business Level Analysis - Point of Differentiation 5 Human Resources Management (HRM) 5 Recruitment and Selection 6 Training and Development 6 Performance Appraisal and Feedback 7 Pay and Benefits 7 Labor relations 7 Overall Analysis and Recommendation 8 Appendix 9 Diagram 1: Zappos Family Core Values 9 Diagram 2: BCG Matrix 9 References 9
Introduction
Zappos is a blooming online shoe retailer that has made its name by being “unconventional”. As the company grows, it is vital to define the core values from which they develop their culture, brand, and business strategies. Some of the 10 core values that all the employees live by are: Deliver WOW through service, Pursue growth and learning, and Be Humble.
This report focuses on how these values have helped Zappos plan their market tactics strategically.
Mission Statement
Zappos does not have a formal mission statement, as their CEO believes that Zappos does not need one. Zappos appeases consumers by delivering “WOW through service” and appeases shareholders by pursuing “growth and learning” and doing “more with less.” Zappos employees live by the 10 core values (refer to Diagram 1).
Strategic Planning
SWOT Analysis
Strength
Excellent Customer Services
Zappos’ aim is to deliver extraordinary customer service. Unlike conventional start-ups that focus on their budget for marketing, Zappos made a very thoughtful decision to re-direct its budget towards delivering exceptional customer service, helping the business to thrive where others have failed when it was first incorporated.
CEO of Zappos, Tony Hsieh highlighted many deliberate decisions that the company made for the long-run,