Founded by Nick Swinmurn in 1999 Zappos Company is a solely web based retailer. Nick decided he wanted to create a company after he spent hours searching the entire mall for a pair of shoes and could not find them. He then attempted to find the shoes on line and realized there was not a website specific to shoes. After his experience he decided there was a market for this type of industry. Originally Zappos was created to be an online store that offered the widest selections of shoes available all in one place. Since, the company has evolved over time and now is selling a great selection of items rather than just shoes. They have boarded their selections to both women and men’s clothing along with everyday household items. They provide free quick shipping and returns. The overall goal is to “provide the absolute best service online-not just in shoes, but in any category” (Zappos, 1999-2014).
The Culture of Zappos
Zappos has created a very unique and valuable culture. They have implemented what is called the “Zappos Family Corey Values” that sets the foundation of the entire company. These core values are listed on their company’s website and are recommended for employees to follow on a day to day base. They believe that employees can be motivated, involved and happy to come to work while providing excellent service to customers. Zappos creates a clear line of communication, encouraging employees and constantly motivating them. They want their employees to be innovated, creative and “do more with less” (Zappos, 1999-2014). Most importantly they