Zappos

In 1999 the founder of Zappos was Nick Seinmurn, it all began when he was walking around a mall in San Francisco looking for a pair of shoes. He tired looking for shoes everywhere in the mall and couldn’t find the right pair and went home empty-handed and at home, Nick tried looking for his shoes online and was again unsuccessful. So Nick decided to quit his day job and start an online shoe retailer and in 1999 that’s when Zappos.com was born. The original idea was to create a web site that offered the absolute best selection in shoes in terms of brand, styles, colors, sizes, and widths. Over the past 9 years, the brand and aspirations have evolved, and in addition to offering the best selection, with the goal to be the company that provides the absolute best service online, not just in shoes, but in any category (aboutzappos). The Zappos family core values, as they grow as a company, it has become more and more important to explicitly define the core values from which they develop their culture, their brand, and their business strategies. The list the ten core values that they live by. One, deliver WOW through service. To WOW, you must differentiate yourself, which means doing something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver, they expect every employee to deliver WOW. Two, embrace and drive change. Being part of a growing company you have to expect change a lot. They must all learn not only not fear change, but to also embrace it enthusiastically, and perhaps even more importantly, to encourage and drive it. To stay ahead of the competition, they must continually change and keep them guessing. Three, Create fun and a little weirdness. At Zappos, they are always creating fun and little weirdness. One of the things that makes Zappos different from a lot of companies is that they value being fun and being a little weird. They don’t want