Zappos

Topics: Marketing, Tony Hsieh, Zappos.com Pages: 4 (1081 words) Published: January 9, 2014


“Zappos”

Zappos
Zappos was founded by Nick Swinmurn in 1999. The initial inspiration came when he couldn’t find a pair of brown Airwalks at his local mall. That same year, Swinmurn approached Tony Hsieh and Alfred Lin with the idea of selling shoes online. The company was officially launched in June 1999, under the original domain name "ShoeSite.com. A few months after their launch, the company's name was changed from ShoeSite to Zappos so as not to limit itself to selling only footwear. In January 2000, Venture Frogs invested additional capital, and allowed Zappos to move into their office space. During this time, Hsieh found that he "had the most fun with Zappos" and came on board as co-CEO with Nick Swinmurn. After minimal gross sales in 1999, Zappos brought in $1.6 million in revenue in 2000 (Chafkin, 2006). Culture of Zappos

Culture can be defined as the set of key values, assumptions, understandings, and norms that is shared by members of an organization and taught to new members as correct. Your culture or work environment will form based on all of the values, experiences, knowledge, and education of your existing workforce. How people work together and especially, the values of the company's founders or leaders forms the culture you have. Zappos consciously creates and reinforces its corporate culture. The work environment provided for employees won't attract every job searcher and it's not for every employee. The people who fit the corporate culture thrive working for Zappos. In an interview with Rebecca Henry, the former Director of Human Resources for Zappos, two key factors stood out. The company consciously decides what the corporate culture needs to look like and it consciously reinforces and supports that culture through all Human Resources and management work systems. At Zappos.com, they decided a long time ago that they didn’t want the brand to be just about shoes, or...


References: Max Chafkin (2006). "How I Did It: Tony Hsieh, CEO, Zappos.com". Inc.com. Inc. Magazine. Retrieved May 1, 2013
Mullins. (2013). Marketing Strategies for Mature and Declining Markets. US: Paul Ducham.
Zappos Corporate. (2009-2013). Jobs.Zappos.com. Retrieved May 1, 2013, from Zappos: http://about.zappos.com/jobs/why-work-zappos/core-values
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