1. Describe the strategic plan of Zappos three C’s.
Zappos has three main core strategic plans for making itself successful in business, Company Culture, Customer Service and Clothing. All these three core objectives of the company make Zappos one the most desirable and copied business structures in the world today. These three C’s have changed the way we view and feel how a company should be administered today’s world. Although Zappos has a unique way of operating itself, it has taken some basic core values and strategic ideas from some other successful company’s such as Starbucks, Amazon and Nordstrom, but most importantly a big percentage of way things are done are voted in by company employees. This is what makes unique because it employees feel like they are heard and considered. The first C, Company Culture, is most import C for the interior of the company’s structure. This C deals with how everyone in the company relates to each other and how employees interact with customers. The entire culture is basses on ten important core values: Deliver wow through service, embrace and drive change, create fun and a little weirdness, be adventurous, creative and openminded, pursue growth and learning, build open and honest relationships with communication, build positive and team and family spirit, do more with less, be passionate and determined, and be humble (http://about.zappos.com/our-unique-culture/ zappos-core-values). This system of core values encourages employees to become friends inside and out of the office and is thought that when people feel like they are working with friends they become more productive and efficient at work. It was once said by Hsieh, “Zappos is a lifestyle”. Zappos lifestyle over the years has gained interest by many other companies, media and schools, and in 2009 Zappos began to have daily guided tours in there Las Vegas campus. Zappos also has
unique way of testing applicants. Zappos has really thought outside the box to see if a...
Please join StudyMode to read the full document