Zappos
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|Strategic Analysis Report |
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|An in depth view of where Zappos came from, where the company wants to go, and how |
|they intend on getting there. |
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|Crandall Ryan Lewis |
|8/22/2012 |
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Company Overview Zappos.com was created in 1999 in order to satisfy the need for an online retailer that could provide the best shoe styles and brands while offering a wide variety of sizes and widths that were not found in regular brick and mortar or click and mortar stores. Over the years, Zappos focus on service has resulted in our fast growth, driven primarily by repeat customers and word of mouth. Zappos.com's gross merchandise sales have been: 1999: Almost nothing 2000: $ 1.6 mm 2001: $ 8.6 mm 2002: $ 32 mm 2003: $ 70 mm 2004: $184 mm 2005: $370 mm 2006: $597 mm 2007: $840 mm 2008: Over $1 billion (“Looking ahead,”2012).
Company Information In 2009 Zappos.com announced that they would be joining the Amazon.com Inc. family. By 2010 Zappos.com had grown so much that there was need to restructure the company so that they could continue to offer their customers the best service possible. With the growth Zappos.com gained they were able to provide not only shoes, but evolved into an online mall. The positive word of mouth and business of repeat
|[pic] |
|Strategic Analysis Report |
| |
|An in depth view of where Zappos came from, where the company wants to go, and how |
|they intend on getting there. |
| |
|Crandall Ryan Lewis |
|8/22/2012 |
| |
Company Overview Zappos.com was created in 1999 in order to satisfy the need for an online retailer that could provide the best shoe styles and brands while offering a wide variety of sizes and widths that were not found in regular brick and mortar or click and mortar stores. Over the years, Zappos focus on service has resulted in our fast growth, driven primarily by repeat customers and word of mouth. Zappos.com's gross merchandise sales have been: 1999: Almost nothing 2000: $ 1.6 mm 2001: $ 8.6 mm 2002: $ 32 mm 2003: $ 70 mm 2004: $184 mm 2005: $370 mm 2006: $597 mm 2007: $840 mm 2008: Over $1 billion (“Looking ahead,”2012).
Company Information In 2009 Zappos.com announced that they would be joining the Amazon.com Inc. family. By 2010 Zappos.com had grown so much that there was need to restructure the company so that they could continue to offer their customers the best service possible. With the growth Zappos.com gained they were able to provide not only shoes, but evolved into an online mall. The positive word of mouth and business of repeat