Zappos

Topics: Tony Hsieh, Zappos.com, Corporation Pages: 4 (1376 words) Published: August 11, 2013
GM 591: Leadership and Organizational Behavior
Project Proposal

Overview of Organization
The Organization I will be researching is ZAPPOS. Zappos is an Internet based shoe company that has blossomed over the years since 1999. They have ventured on to more than just shoes, servicing the public with offering things like accessories, handbags, watches, clothing, and even home goods. If there was an award for the best company in the U.S., I believe ZAPPOS would receive this award. This company is not committed to gaining profit from its products, they would rather be known for their great service, and to “just so happen to sell shoes”. They go above and beyond for their consumers and employees. Offering great benefits and even gifts to their customers. Zappos has developed their own company culture and core values and it has in return made them one of the most successful businesses of our day and age.

A man named Nick Swirnmurn went searching for a pair of brown air walks at the mall one day and was reluctant to find nothing. Out of frustration he called up one of his business partners with the idea of selling shoes online. Nick was interested in providing shoes for all walks of life in all styles, shapes, and sizes. He wanted to sell not just regular shoes, but also shoes that weren’t easy to find. He knew that in the US shoe sales totaled a profit of $40 billion dollars and 5 % of that came from shoes being sold in traditional catalogs. Nick pitched this business venture to Hseih and Lin. These two were over the company Venture Frogs and they decided to invest $500, 000 in the idea after hearing its possible profits. In June of 1999 the new website appeared and it was called shoesite.com. In the year 2000, the new website brought in 1.6 million dollars. His business partner Hseih being happy with its success then became co-ceo of the company, which they then changed to the name ZAPPOS. The word zappos originated from the Spanish word for shoe...
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