Preview

Zandinger Case

Powerful Essays
Open Document
Open Document
1914 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Zandinger Case
QUESTION 1:
Applying the theories and concepts learned in class, we realized that there are five crucial factors determining success of an entrepreneurship, namely: Opportunity Identification, Goals Setting and Action Planning, Personal Factors and Self-Motivation, Leadership, Persuasion and Negotiation Tactics. We shall analyze in details the impacts of each factor on the two ventures founded by Geoff Knox, which are “Sweet House” and “Zandinger!”.
PART A: Sweet House is a confectionary distributor/broker that brings candies to its end customer through an innovative distribution channel. It was able to do so by partnering with non-profit charities to employ the concept of “Honesty Box” in places such as dry cleaners, pubs, restaurants, barber shops…. A portion of the proceeds from candy sales will be contributed to the charities. Being the first to bring this innovative model to New Zealand, Sweet House has been able to capture a niche and profitable market with no existing competitors in the initial stage of market penetration. After four years of operation, the Sweet House has been successful in expanding nationally with total sales of NZ$4 million. The innovative business idea of Honesty Box, together with the human factor, has played an important role in the success of Sweet House.
1. Opportunity Identification:
a. Prior Experience: Five years in the confectionary industry as a sales manager in Pro-Life Foods - a large New Zealand food manufacturer has allowed Geoff to gain a deep insight into the industry and create strong network with candy manufacturers and retailers. Realizing the high gross profit margins of candy and the buying behaviors of customer, Geoff thought of a way for distributing candy through nontraditional outlets, which then led to business idea of Honesty Box. Apart from industry experience, Geoff’s prior sales experience has enhanced his communication, persuasion and negotiation skills, which are all necessary in dealing with

You May Also Find These Documents Helpful

  • Powerful Essays

    Zauderer Case Summary

    • 4476 Words
    • 18 Pages

    * This is the minimum floor of our behavior; remember personal sense of ethics, values…

    • 4476 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    References: arringer, B. A., & Ireland, R. D. (2008). Introduction to entrepreneurship. In Entrepreneurship: Successfully launching new ventures (2nd ed., pp. 3-35). Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 1016 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Cowgirl Chocolate Case

    • 354 Words
    • 2 Pages

    According to the name of the business cowgirl Chocolate, its packaging and pricing, we define market strategy in the chocolate industry.…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Montreaux Chocolate

    • 782 Words
    • 2 Pages

    She would also need to be able to predict, with a high level of confidence, the sales forecasts over the next three years for the new product. The three main goals to achieve were national distribution of the new product, at least 115 million in annual sales and to be in the Top 25 in revenue. Based on multiple concept tests, focus groups Andrea settled with strong research and data that the best new product would be a 70% cocoa dark chocolate with fruit and healthy messaging on a new stand-up pouch, which would increase revenue potential and show much better alignment with health and wellness conscience consumer.…

    • 782 Words
    • 2 Pages
    Powerful Essays
  • Satisfactory Essays

    Starting a Small Business

    • 489 Words
    • 2 Pages

    Many people have dreams of starting and running their own businesses during their life-time. For many people, creating a product or service that is enjoyed or utilized by customers will provide a very satisfying sense of accomplishment. This feeling cannot be met at a job in which they work for someone else. “Nearly one million individuals start their own business every year (Pinson 2004).” Starting a business takes more than an idea. It takes certain kinds of people and proper planning. It takes financial funding and hard work. Before a person even attempts to start a business a person should decide whether or not he or she has the kind of personality and skills to be a successful entrepreneur.…

    • 489 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Entrepreneurship Marketing

    • 1748 Words
    • 7 Pages

    References: Barringer, B. R. & Ireland, R. D. (2008). Entrepreneurship: Successfully launching new ventures (2nd ed.). Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 1748 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Establishing a new business has two very distinct features. The first is that the entrepreneur is the sole arbiter of his/her ability to start and run the business. This puts a heavy responsibility on the entrepreneur’s self-knowledge as not everyone is suited to being an entrepreneur or self-employed and it is not always easy to determine one’s suitability. The second characteristic of starting a business is to create one’s own income. This is largely dependent on the type of business and the target market. In theory, a well-run business should succeed in any market. In practice, however, success can be made more likely by choosing one’s product and market.…

    • 1600 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Zara Case

    • 3833 Words
    • 16 Pages

    1. With which of the international competitors listed in the case is it most interesting to compare Inditex's financial results? Why? What do comparisons indicate about Inditex's relative operating economics? Its relative capital efficiency?…

    • 3833 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    mymandms

    • 3680 Words
    • 15 Pages

    When Neil Willcocks moved from Britain to the United States to work as director of Mars, Inc.’s…

    • 3680 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Successful entrepreneurship has both ups and downs. Is it all about having the necessary monetary capital, government connections and superior brands and products? Or are there other hidden or intangible values that a successful entrepreneur should posses? Some people argue that, “personal values” of an entrepreneur determine-to a greater extend, the success and corporate strategy of any business enterprise, others disagree…

    • 3681 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Quality and Reliability

    • 345 Words
    • 1 Page

    You Tube Enterprises are a marketing and distribution company that is engaged in providing exotic Caribbean products of high quality to persons in diaspora that currently reside in North America and Europe. Quality and reliability are two critical success factors. You Tube has been using its website as it principal point of contact for its customers. You Tube Enterprises were recently awarded a major contract to supply a major chain in Europe, Marks and Spencers. It is recognised that persons of Caribbean origin are a significant percentage of the population .This is in addition to the growing popularity of Caribbean food among other sectors of the population. In order to successfully fulfil this contract, higher levels of productivity by You Tube suppliers are required in order to meet the price and response time requirements. You, as Marketing Manager, are expected to work closely with the Human Resource Managers of the four main suppliers to develop a reward system that will enable greater reliability with respect to response time and assure quality and compliance with HACCAP1 requirements.…

    • 345 Words
    • 1 Page
    Satisfactory Essays
  • Best Essays

    The aim of this presentation was to support new entrepreneurs with their new startup businesses by providing relevant information about the reasons of new business startup failure, the importance of sound business model and management skills which are required over the first two years of business to achieve break-even business volumes.…

    • 5283 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Business success may causes due to many factors, but the greatest determinant of the business success is the entrepreneur himself / herself. Therefore, the question of what makes a successful entrepreneur is very important. There have been many answers to this question. Some people think entrepreneurs are born, others that they are made. Some see entrepreneurs as passionate leaders with a vision that is totally focused on one objective, while others describe them as compulsive controller. Some says entrepreneurs are risk takers while others say they are risk averse. All of these words may describe some entrepreneurs but they do not describe all successful entrepreneurs. There is no doubt that entrepreneur’s diploma’s, business knowledge and skills play an important role in business growth and success, but the personality of the entrepreneur is even more important. Recent researches in the field of psychology suggest that personality has a great deal to do with being a successful entrepreneur.…

    • 3096 Words
    • 13 Pages
    Good Essays
  • Better Essays

    Zara Case

    • 1576 Words
    • 7 Pages

    Zara is the flagship company of Inditex, an international clothing retailer. Zara began its business as a small retail store in Spain founded by Amancio Ortega Gaona in 1975. In the following decades Zara has grown to nearly 450 store location in 29 countries by the year 2000. Zara consistently accounts for more than 80% of Inditex’s net sales as indicated by Figure 1; linking the success of Inditex to the success of the strategies of Zara.…

    • 1576 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Case 1.1: RunKeeper

    • 611 Words
    • 2 Pages

    Which of the characteristics of successful entrepreneurs, discussed in this chapter, do you see in Jason Jacobs? To what degree do you think these characteristics have contributed to RunKeeper’s success?…

    • 611 Words
    • 2 Pages
    Good Essays