Zagu Product Audit

Topics: Ateneo de Davao University, Davao City, Pearl Pages: 2 (446 words) Published: October 10, 2010
Ateneo De Davao University
Jacinto Street, Davao City

In Partial Fulfillment of the Requirements
In Consumer Behavior of the

Submitted to: Mrs Donna Abrina
Submitted by: Jamalia Andang
Beatrice Landigin

August 26, 2010

It took several months of experimentation, product sampling and planning before the first Zagu store was launched in April of 1999. ZAGU was pioneered by a young enterprising lady with a degree in Food Science from University of British Columbia in Vancouver, Canada. To this date, Zagu has blended more than 40 million pearl shakes, a pretty good number for something that was widely predicted as a passing fad. Now, Zagu has grown from a tiny kiosk to a current network of over 290 outlets nationwide. Zagu has also gained recognition locally through awards such as the National Consumer Quality Awards, and International recognition through our partner in Sydney, Australia. From its humble beginning to its present success, ZAGU has proven that is not just passing fad. 85% of their current stores have been occupying the same leased space for more than three years. ZAGU foods can be found in malls, supermarkets and roadside locations. Behind the success of every Zagu store is our professional management team and dedicated employees committed to putting the customer first and achieving excellence in everything.

ZAGU introduces the "Pearl Drink" to the Philippine market. The drink's uniqueness and the variety of flavors it offers broaden its appeal to the customers and keeps them interested. Taste and flavor is the essential component, keeping customers coming back for more. To satisfy the customer need for high quality beverage, ZAGU offers fresh, made-to-order preparation winning customer confidence as their drink is prepared right before their very eyes. The products that the store has are listed above. Each flavor is served in a...
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