Your Marketing Plan
Your Marketing Plan
Marketing Management
01/31/2014
Executive summary.
For the past 5 years FOODIES COMPANY has been striving to create a multiple Food stuffs flavors’ that appeal the test of time and is affordable to all human kind on the market. In doing this we have over the past five years made a small name for ourselves and the integral workings of our products. We are the only company with a special type of flavors based materials, and also resources that stands out above the others. We have been successful with integrating our product in 75% of the US Market and also a small percentage internationally. However now we would like to be involved in all states and push our market overseas as well, open up so many more opportunities (W. M., 2010).
FOODIES COMPANY offers a variety of cooking material such as gas cookers, special dishes and even plates. We provide cooking services to all clients nationally and internationally, giving consumers a one stop shop for services, technical help, and great customer service.
Customers are constantly looking for food stuff materials that will have little to no maintenance and yet last for years to come. This product not only answers those requests but also gives the customers variety, durability, strength in their product. No company can say that we use all virgin materials for their merged products except for ours, and the companies warranty is unrivaled in this market. Giving the company a one up on the competition, now that opportunity needs to be taken and put into a marketing campaign to pull in more consumers and create a true brand image for the company.
The demographic we want to reach are customers in the ages of 15-60 with higher than average income, due to the pricing on the combined materials. When researching what consumers are buying our product racial demographics is not helpful, however geographic location is. The marketing plan needs to be focused on areas where the product is most purchased
Marketing Management
01/31/2014
Executive summary.
For the past 5 years FOODIES COMPANY has been striving to create a multiple Food stuffs flavors’ that appeal the test of time and is affordable to all human kind on the market. In doing this we have over the past five years made a small name for ourselves and the integral workings of our products. We are the only company with a special type of flavors based materials, and also resources that stands out above the others. We have been successful with integrating our product in 75% of the US Market and also a small percentage internationally. However now we would like to be involved in all states and push our market overseas as well, open up so many more opportunities (W. M., 2010).
FOODIES COMPANY offers a variety of cooking material such as gas cookers, special dishes and even plates. We provide cooking services to all clients nationally and internationally, giving consumers a one stop shop for services, technical help, and great customer service.
Customers are constantly looking for food stuff materials that will have little to no maintenance and yet last for years to come. This product not only answers those requests but also gives the customers variety, durability, strength in their product. No company can say that we use all virgin materials for their merged products except for ours, and the companies warranty is unrivaled in this market. Giving the company a one up on the competition, now that opportunity needs to be taken and put into a marketing campaign to pull in more consumers and create a true brand image for the company.
The demographic we want to reach are customers in the ages of 15-60 with higher than average income, due to the pricing on the combined materials. When researching what consumers are buying our product racial demographics is not helpful, however geographic location is. The marketing plan needs to be focused on areas where the product is most purchased
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