Yoox Group Analysis

Topics: Variable cost, Costs, Fixed cost Pages: 14 (3995 words) Published: April 1, 2011

The YOOX Group is the global internet retailing partner for leading fashion and design brands. It has established itself among the market leaders with Multi-brand stores yoox.com and thecorner.com, as well with numerous online Mono-brand stores, all “powered by YOOX Group”. YOOX is an International group offering a wide range of fashion and design products of established niche and emerging brands. The Group is active in 67 countries through three logistics platforms located in three continents, Europe, the US and Japan, operates with four different currencies and cummunicates worldwide with seven different languages. Its Headquarters are located in Bologna (central hq), Milan, Paris, Madrid, Hoboken (US) and Tokyo.

YOOX was born in 1999 from an idea of Federico Marchetti (CEO of the Group), who at the that time was a consultant in the luxury industry at Lehman Brothers, with the aim to create al alternative distribution channel to the end-season fashion accessories and apparel.

The iniziative started in July 2000 with the support of investements funds, Venture Capital KIWI (Italy), Net Partners (Italy) and Benchmark Capital (US). Operations began with the opening of the Multi-brand yoox.com virtual boutique initially operational in Italy and others countries in the European Union. In 2002, YOOX Corporation was created to manage operations in the US, then in Japan in 2004. In 2006 the Group boosted its offer with the design and launch of the first Online Store for Marni (marni.com) which would then be follone by many others for the leading International fashion brands, creating in this way the new Mono-brand business line. In the first half of the 2008, the Group expanded the Multi-brand business line with tha launch of a new virtual space corner.com which sells products of established, niche or handcrafted brands. In 2009 the Group expanded its geographical coverage to a total of 67 countries. Since December 3, 2009, YOOX S.p.A. has been listed on the STAR segment of the ISE.

As well as Parent Company YOOX S.p.A., with Headquarters in Zola Pedrosa (BO), the YOOX Group includes US companies YOOX Corporation and Y Services, which manage sales on the US territory, and Japanese company YOOX Japan, for the japanese territory.

The management and control model used by the Parent Company YOOX S.p.A. is the traditional model prescribed by the Italian law, and based on the existence of the shareholders’ meeting, a Board of Directors and a Board of Statutory Auditors.

Board of Directors:
Federico Marchetti: Chairman and CEO Fausto Boni: Director Mark Evans: Director Catherine Géraldin: Director Massimo Giaconia: Director Elselino Mario Piol:Director Stefano Valerio: Director

Statutory Auditors:
Filippo Tonolo: Chairman Luca Sifo:Standing Aud. David Reali: Standing Aud. NicolaBottecchia:Alternate Aud EdmondoGranata:Alternate Aud

Share Capital Structure:

As December 31, 2009, the subscribed and paid-up share capital was Euro 504,037.56, 100% of the share capital is listed in the MTA/STAR segment. Shareholder with more than 2% of the share capital: Declarant Balderton Capital EU Holdings Limited Nestor 2000 SPRL JP Morgan Asset Management (UK) Limited Essegi S.r.l. Federico Marchetti Kiwi II Ventura – Servicos De Consultadoria SA Red Circle S.r.l. Unipersonale Tiger Global Management LLC Kiwi I Ventura Liquidacao Federated Equity Management Company of Pennsylvania

% of share capital
11,518 6,263 5,354 4,859 4,732 4,666 4,448 2,551 2,379 2,144

The YOOX Group is the global internet retailing partner for leading fashion and design brand. In its site the Group underlines that is complying with its fundamental and ethical values that helps the Group to assert itself in terms of economic growth and credibility. The values that YOOX wants to share are: ‐ ‐ ‐ ‐ ‐ ‐ ‐ The importance of the people who...
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