Yoga Center Business Plan

1.0 Executive Summary 1
Chart: Highlights 2
1.1 Objectives 2
1.2 Mission 2
2.0 Company Summary 3
2.1 Company Ownership 3
2.2 Start-up Summary 3
Table: Start-up 3
Table: Start-up Funding 4
Chart: Start-up 5
2.3 Company Locations and Facilities 5
3.0 Products and Services 6
4.0 Market Analysis Summary 6
4.1 Market Segmentation 7
Chart: Market Analysis (Pie) 7
Table: Market Analysis 8
4.2 Target Market Segment Strategy 8
4.3 Service Business Analysis 8
4.3.1 Competition and Buying Patterns 9
5.0 Strategy and Implementation Summary 9
5.1 Competitive Edge 9
5.2 Sales Forecast 10
Chart: Sales Monthly 10
Chart: Sales by Year 11
Table: Sales Forecast 11
5.3 Milestones 11
Chart: Milestones 12
Table: Milestones 12
5.4 Marketing Strategy 12
6.0 Personnel Plan 12
Table: Personnel 13
7.0 Financial Plan 14
7.0 Financial Plan 14
7.1 Break-even Analysis 14
Chart: Break-even Analysis 14
Table: Break-even Analysis 14
7.2 Projected Profit and Loss 15
7.2 Projected Profit and Loss 15
Chart: Profit Monthly 15
Chart: Profit Yearly 15
Table: Profit and Loss 16
7.3 Projected Cash Flow 17
7.3 Projected Cash Flow 17
Table: Cash Flow 17
Chart: Cash 18
7.4 Projected Balance Sheet 19
Table: Balance Sheet 19
7.5 Business Ratios 20
7.5 Business Ratios 20
Table: Ratios 20
Table: Sales Forecast 1
Table: Personnel 2
Table: Personnel 2
Table: General Assumptions 3
Table: General Assumptions 3
Table: Profit and Loss 4
Table: Profit and Loss 4
Table: Cash Flow 5
Table: Cash Flow 5
Table: Balance Sheet 7
Table: Balance Sheet 7

1.0 Executive Summary
Hatha Yoga is an ancient discipline that explores, develops, and integrates the body, mind, and spirit. Yoga systematically stretches and strengthens muscles throughout the body, increases circulation to internal organs and glands, quiets the nervous system, and improves concentration. This ancient system of self-care brings vitality, health, deep relaxation, and peace of mind.
The style of Hatha Yoga taught is the Anusara method. Anusara