Preview

yo yo honey singjh

Satisfactory Essays
Open Document
Open Document
265 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
yo yo honey singjh
adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.
Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2012 was listed at €34.48 billion.
The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. Our products break records, set trends, make history. Every day. All over the world. Welcome to the adidas Group.
Profile: adidas

Adidas is on the move and always has been: It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has riden the waves of change in the sports goods sector both up and down. Alongside its own brands, it owned the Saloman ski and sportswear brand for nearly a decade and now includes the Reebok, Taylormade Golf and Rockport brands in its stable.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport.…

    • 882 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Unit 1 BTEC

    • 5622 Words
    • 23 Pages

    What does Adidas? For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of…

    • 5622 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Adidas History 1

    • 1845 Words
    • 7 Pages

    Adidas America, Inc. manufactures and wholesales sports footwear, apparel, and accessories. It offers tennis, running, and basketball shoes; women's and misses' outerwear; men's and boys' clothing; and women's and children's clothing, as well as rubber or plastic footwear. Adidas America, Inc. was formerly known as…

    • 1845 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Adidas is known to be one of the famous designers and manufacturers of sports clothing and accessories. They’re a multinational organization that has their branded products sold in different stores such as JD, Footlocker and Sports direct, however they also operate in stores as well as online. Adidas have gained a global awareness as a result of the quality product they sell but they’ve been successful because they have coped with changes such as completion level and other issues that have caused the downfall of some businesses in the UK and abroad. Adidas is a manufacturing business as well as a retailer; they sell their product to other…

    • 2655 Words
    • 11 Pages
    Good Essays
  • Good Essays

    For Adidas, the beginning was with shoes. “Shoes to play in, shoes to play better in, shoes to win in.” Shoes that, one day would go on to be worn by champions that would win trophies and medals, shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today, Adidas is one of the world’s leading brands, recognized and respected. In 1925, in a small German village, the world got its first taste of Adidas. It was there, in a village by the name of Herzogenaurach, located 12 miles to the north and the west of Nuremberg that those three stripes were brought to life by Adidas ' founder, Adolf "Adi" Dassler. Dassler created Adidas after setting a goal that he will create the best performance athletic shoes. Which ironically enough are still the main products that Adidas is known for. Adidas has continued to gain recognition throughout the years. Many credit this to Adidas ' quality, styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, Adidas sales totaled 3 billion dollars. In late 1995, Adidas went public with its stock. It was a huge success and continues to trade worldwide.…

    • 959 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.…

    • 667 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Adidas’ objective is to be the leading sports brand on the globe. Major boost up to achieve this is the brand’s broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. It…

    • 3014 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Adidas is one of the most famous companies over the world which is considering as the biggest company in Europe and the second one in the world. Adidas is a German sports apparel manufacturer which consists of the Reebok Sportswear Company, Golf Company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods.…

    • 1978 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Corporate Strategy of Adidas

    • 8197 Words
    • 33 Pages

    The Adidas product line includes more than 20,000 items, from soccer and inline skates to outdoor jackets and snowboards, with thousands of product variations. To keep up with market demand and competition, the company changes its product range twice a year. The change in the product range depends more often on the availability of the new technologies and the also on the product range and technology of the competitors. Adidas also designs products for local, vertical and niche markets. Developing this complex mixture of products means the design…

    • 8197 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    Swot Analysis for Adidas

    • 956 Words
    • 4 Pages

    2. The main principle of Adidas in terms of sports performance is delivered in the words “Play to Win”. In other words Adidas designs and produces the products for athletes bringing passion for them as well as allowing them to be faster, smarter, stronger, cooler and natural. They focusing on such sports as: football, basketball, running, outdoor, extreme sports and training. Moreover their have the other side of production and promotion allowing them to cover another market such as creation of their own unique sports style Original Group with its iconic sportswear label for streets with the main message be original “Celebrate Originality”. Moreover, they managed another fashion sportswear brands such Y-3 label and Porsche Design Sport. That means that they selling not just clothing but lifestyle, unique trendy teenage lifestyle.…

    • 956 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Nike VS Adidas

    • 870 Words
    • 4 Pages

    Adidas is a multinational corporation that designs and manufacturers sports attire, accessories and footwear. Besides footwear Adidas also produces bags, shirts, jerseys watches and eyewear. Adidas is the largest sportswear manufacturer in Europe and second largest around the globe. Adidas was founded in 1948 by Adolf Dassler. Adolf is related to Rudolph the owner of Puma and now they are rivals in Germany. Puma and Adidas entered a fierce rivalry after World War 2.…

    • 870 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color.…

    • 2024 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Adidas

    • 1466 Words
    • 6 Pages

    Since it was established in Germany in 1949, by Adolf Dassler, adidas has been synonymous with the sporting industry. Today, adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. The company’s product portfolio is vast, ranging from state-of-the-art sports...…

    • 1466 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Adidas Business

    • 343 Words
    • 2 Pages

    * Adidas is a German sports clothing manufacturer which mainly sells footwear as well as bags, shirts, watches, eyewear goods. It was founded in 1948 by Adolf Dassler in Herzogenaurach, Germany and it is the second biggest manufacturer in the world. Its logo has three stripes with the word Adidas underneath. The company decided to hire UPS Supply Chain Solutions to increase its sales.…

    • 343 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Intro Adidas

    • 432 Words
    • 2 Pages

    Adidas AG is a world leader in the sporting goods industry with a broad range of products. Besides sports footwear, Adidas also produces other products such as clothing and accessories. This includes shirts, shorts, bags, watches, eyewear, and other sports- and clothing-related goods. Moreover, the Adidas AG focuses on a wide variety of products. It offers high quality equipment for professional athletes as well as leisure wear for other customers who follow the latest fashion trends. One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams.…

    • 432 Words
    • 2 Pages
    Satisfactory Essays

Related Topics