Preview

Yeo Introduction

Satisfactory Essays
Open Document
Open Document
473 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Yeo Introduction
1900
Mr Yeo Keng Lian, the founder of today’s Yeo Hiap Seng, set up his small shop selling soy sauce in Zhangzhou, Fujian Province of China.
1935
Business rapidly flourished and the Yeo’s family moved the business to Singapore with a startup capital of $150 to establish the Yeo Hiap Seng Sauce Factory.
1950
With the brand gaining popularity, the company introduced a wider assortment of food and beverage products into the market. The company was the first to launch canned curry chicken which created a buzz of great excitement among the consumers given the convenience of having a meal in just minutes.

1953
With its firm belief in constant product innovations, Yeo Hiap Seng pioneered the bottling of SOY BEAN MILK and CHRYSANTHEMUM TEA.
1955
Business continued to soar to greater heights and the company soon became privatized.
1967
The company pioneered the production of its Asian drinks in Tetra Brik aseptic containers using UHT process. By the late 1960s, Yeo Hiap Seng expanded its repertoire to include food products like chilli sauces to instant noodles and had also diversified its range of Asian drinks. As the business of exporting thrived, Yeo Hiap Seng started making inroads into Hong Kong, US and Europe.

1969
Yeo Hiap Seng Limited was listed on the Stock Exchange of Singapore.
1975
Yeo Hiap Seng (Malaysia) Berhad was listed on the Kuala Lumpur Stock Exchange.
1995
Far East Organization acquired a majority stake in YHS.
1998
In line with the company's rapid expansion, the company was relocated to 3 Senoko Way.
2000
YEO’S proudly received 2 Top Trends & Innovation Awards at SIAL 2000 (Salon International de L’Alimentation) in Paris for its Pink Dolphin & Ice Green Tea beverage.
2001
YEO’S clinched the New York Festival Bronze Metal & John V Seller Advertising Award for its 8-Treasure Tea.
2002
YEO’S was awarded the People Developer Standards Award by the Singapore Productivity & Standards Board.
2003
YEO’S unveiled a new range of

You May Also Find These Documents Helpful

  • Good Essays

    Cultural Diffusion: Sushi

    • 679 Words
    • 3 Pages

    1824. Yohei Hanaya, the stall’s owner shaped vinegar rice with his hands and then added a piece…

    • 679 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Tucker, S. (2009). Danone to quit joint venture with wahaha. Hong Kong: Food & Beverage. Retrieved from http://www.ft.com/intl/cms/s/0/849e7eda-ad87-11de-bb8a-00144feabdc0.html…

    • 1144 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Yogo Factory is the perfect yogurt shop for anyone looking to open a yogurt shop franchise that is hip, trendy, but still has that family friendly appeal that everyone keeps coming back for. Yogo Factory is a true frozen yogurt cafe' and is quickly becoming the favorite of frozen yogurt lovers across the United States. Yogo Factory also prides itself with offering the best marketing support, including print, radio, television, and social media, along with it's enormous web presence keeping you a top your competition. We feel confident that a Yogo Factoryfroyo cafe' can go head to head with any other frozen yogurt…

    • 393 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    and the leading functional drink in Thailand; the brand’s success and good reputation in the…

    • 2131 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Book and Popular

    • 7692 Words
    • 31 Pages

    |1924 |Popular started in Singapore under the trade name of Cheng Hing Company, established by the late Mr Chou Sing Chu. It distributed |…

    • 7692 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    Banyan Tree Research

    • 1301 Words
    • 6 Pages

    | Executive Chairman Ho KwonPing received CEO of the Year award at the Singapore Corporate Awards.…

    • 1301 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Knowledge

    • 332 Words
    • 2 Pages

    Zong Qinghou was born in 1945 in Hongzhou during a turbulent period in China (Yang, 2004). Zong did not receive much formal education, thus he had various menial low paying jobs from 1963 to 1982, including jobs at the Zhoushang Salt Farm, the Luxing Farm, and a small paper carton factory. Like millions of other Chinese workers without many opportunities to earn a decent living, Zong dreamed of starting his own business. The opportunity came in 1986 after Zong returned to Hongzhou to take care of his mother who was sick. Zong got a job selling milk in a mini-grocery in a local school in the Shangchen District where his mother worked as a teacher. From this job, he identified opportunities. It was an era when the one child policy had just started. The only child became the apple of the entire family. Their parents and grandparents would generously spend more to make these small “kings” and “queens” healthy instead of spending on themselves. However, what they could buy in the market was rather limited. Zong saw the opportunity to produce milk drinks which were not common in China but were deemed as healthy, particularly for kids. Using the campus as his first testing ground, he started a business with two retired teachers and borrowed 140 000 Yuan (about $17,000 at that time; Yang, 2004)…

    • 332 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Boali

    • 2475 Words
    • 10 Pages

    It was founded by a husband and wife team, Lee and Mas Ling. They had a dream of setting up a café where customers could experience organically grown food in regular dishes. They wanted to give local diners the opportunity to enjoy some western dishes and for tourists to sample some traditional dishes from Singapore.…

    • 2475 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    KINHDO JOINT-STOCK CORPORATION CONTENT PREFACE..................................................................................................... 2 CHAPTER 1: OVERVIEW OF INVENTORY MANAGEMENT ........... 4 1.1. Concepts .................................................................................................... 4 1.1.1. Inventory ............................................................................................. 4 1.1.2.…

    • 7521 Words
    • 56 Pages
    Powerful Essays
  • Best Essays

    07423833439

    • 4819 Words
    • 20 Pages

    This assignment concentrates on the development of new flavour Yakult in the UK market. As a probiotic drink, Yakult is well-recognised by consumers. However, when competing with competitors, such as Actimel and Vitality, the weakness of the company is that the product line is relatively weak. After carefully screening the new product ideas, fruit flavours Yakult can be the most profitable product to develop. The new product not only can improve digestive system, but can also improve the vitamins intake because the fruit element. In addition, the Yakult lady system, which is free delivery service, can be developed to improve brand reputation and communicate with consumer directly. The new Yakult should be positioned as a tasty health-enhancing drink, which can attract more potential consumers, and increase sales volumes. In addition, the target consumers are…

    • 4819 Words
    • 20 Pages
    Best Essays
  • Satisfactory Essays

    sun goddess food corp

    • 484 Words
    • 2 Pages

    Ching Kiat Shio was the successor of the noodle factory when the founder died. Sing Hing Miki was the new name. He added fried noodles when dried noodles weakened. There was no equipment and sawdust was the main heating material.…

    • 484 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    LEPESTC

    • 857 Words
    • 7 Pages

    BUSINESS ENVIRONMENT ANALYSIS OF SIX SEASONS FOOD & BEVERAGES LTD. SUBMITTED BY: MD. ANISUR RAHMAN MD. ATIF UL AFTAB MD. AKRAMUL HAQ Course…

    • 857 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Ms. Distajo: Our company just started last January 1st week of 2012 as branch located at Brgy. San Jan Taytay, Rizal. The founder and owner is Mrs. Arsenia A. Distajo.…

    • 553 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    And when he turns 19 he created new product which are dried food and seaweed snacks called “Tae kae Noi” and that product brought him to the top! I think he got that idea when he…

    • 621 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Paper Self

    • 502 Words
    • 3 Pages

    Ya Kun has a family-style work environment and an established “promotion-from-within” policy. There is also a strong emphasis on teamwork, where helping one another is the norm, even between employees across outlets and departments. The top management serve as role models to reinforce this teamwork culture in Ya Kun. The organization also has a very flat structure, where staff feel comfortable approaching their superiors to discuss their problems or suggestions for improvements.…

    • 502 Words
    • 3 Pages
    Satisfactory Essays