Yellow Journalism and Mass Media

Topics: Yellow journalism, New York World, William Randolph Hearst Pages: 4 (597 words) Published: October 8, 1999
Yellow Journalism and Mass Media

It is the news that informs us of the events that change our lives and

entertains us when we are seeking something to do. Journalism has been the

staple of American life for quite some time and will probably keep the same

effect for years to come. Journalism has also changed many lives in American

History. Furthermore, I leave you with my essay on the the hype of the early

ninteen hundreds; the infamous Yellow Press.

Basically, Yellow Journalism was the given name to mass media in the

early eighteenth century. It consisted of cartoons, illustrations, catchy stories,

and things that appealed to the readers interests and values(Mass Media 1).

Sometimes the contents were fraudulent and emphasized tragedies. These types

of contents sold papers in great volumes and created a large profit for such

papers as the "New York World" and the "Journal."(Century 168)

The owner of the "New York Journal" and the overall founder of yellow

journalism itself was of the name Joseph Pulitzer. Pulitzer immigrated to the

United States from Hungary(Pulitzer 1). Early on in his career he worked as a

reporter where he picked up most of his journalism skills. Later on, Pulitzer

purchased the "New York World." At the time the "World" was not very successful,

but Pulitzer managed to turn it into one of the most successful papers in New

York. He managed to make his paper successful by using the many "yellow"

techniques mentioned before. Some people thought these methods were immoral

and scandalous(Century 166-172).

Velez 2

Pulitzer's only real competiton was from a man by the name of William

Hearst. Hearst owned the paper by the name " The Journal." The "Journal" was

also highly successful. Harsh competition took place between the two

papers(Century 172).

The major break or "turning point" in the sensationalism movement was

the sinking of...
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