yeeeeeee
Product:
Brand Name: The product I have chosen is Mars Maltesers.
Packaging: Malteasers are packaged in a red plastic bag which may be recycled. Larger packs also include a resalable plastic bag, a cardboard box or they may come in a bucket.
Product Life cycle: A product lifecycle Is how the product grows. It begins at the Research & Development stage to Introduction, Growth, Maturity and the eventually Declines.
Maltesers are currently still at the mature stage of the product lifecycle and don’t seem to be declining any time soon. Mars has produced many other products which keep each individual product at the mature stage alongside eachother.
Quality: Maltesers are a high quality fair-trade product. Mars is aiming to ensure Maltesers ingredients are marked as sustainably produced.
Product Positioning: This means how your product is in comparison to the competitors product. Mars are a very well-known brand therefore already has a good reputation up against other brands it competes with.
Target Market: Malteasers target market is basically all chocolate lovers. Malteasers come in packets containing a small amount of calories so may attract people on low calorie diets. Malteasers are sold in ‘party mix’ bags with a range of other sweets or chocolates which are targeted at young children or may be purchased at seasonal occasions e.g birthdays, Halloween etc.
Design: Maltesers have a very easily recognisable design on their packet. It’s a brightly red colour to attract the customer’s eye with a picture of said ‘malteser’ on the packet. I think they attract customers because they look appealing and attractive.
Portfolio Planning:
Place:
Channel of Distribution:
Sales Outlets:
Price:
Pricing Policy:
Brand Name: The product I have chosen is Mars Maltesers.
Packaging: Malteasers are packaged in a red plastic bag which may be recycled. Larger packs also include a resalable plastic bag, a cardboard box or they may come in a bucket.
Product Life cycle: A product lifecycle Is how the product grows. It begins at the Research & Development stage to Introduction, Growth, Maturity and the eventually Declines.
Maltesers are currently still at the mature stage of the product lifecycle and don’t seem to be declining any time soon. Mars has produced many other products which keep each individual product at the mature stage alongside eachother.
Quality: Maltesers are a high quality fair-trade product. Mars is aiming to ensure Maltesers ingredients are marked as sustainably produced.
Product Positioning: This means how your product is in comparison to the competitors product. Mars are a very well-known brand therefore already has a good reputation up against other brands it competes with.
Target Market: Malteasers target market is basically all chocolate lovers. Malteasers come in packets containing a small amount of calories so may attract people on low calorie diets. Malteasers are sold in ‘party mix’ bags with a range of other sweets or chocolates which are targeted at young children or may be purchased at seasonal occasions e.g birthdays, Halloween etc.
Design: Maltesers have a very easily recognisable design on their packet. It’s a brightly red colour to attract the customer’s eye with a picture of said ‘malteser’ on the packet. I think they attract customers because they look appealing and attractive.
Portfolio Planning:
Place:
Channel of Distribution:
Sales Outlets:
Price:
Pricing Policy: