1. Company Background
1.1 Issues hindering organization
1.2 Things need to focus
Impact of IS
A. Two new major system
Online Transition Processing System
Creative Marketing System
B. Organizational Change
C. Outsourcing and In-housing
D. Plans for Disaster
I have been invited by Amazing Destinations as a consultant. My work that needs to be done is to analyst the organization’s existing strategic position and deep investigation of the issues that impact on company. And I need to find my way to solve those issues. According to the Amazing Destination’s scenario I have found some of the issue that need to be address.
1 Company Background
This company is a Travel Agency that focuses on adventure holidays. It has been operate for 12 years. Company arranges tours and holidays to destination such as Alaska, Borneo, Burma, Greenland and Namibia. The good point of Amazing Destination is at the end of the trip company get feedback from customers by giving feedback forms. This is the reason to company success. Agency has focus on luxury tour since the company run. But the numbers of booking are falling in recent. As a result Amazing Destination needs to plan a new strategy to maintain their success. As a solution they want to change luxury tour into real adventure holidays.
1.1 The issues that hold back (hindering) organization are –
Bookings are falling :
Clients are bored to such kind of luxury trip. They want new experience.
Age group :
If system has change, it will need to concern about the age group of customers (current customers are mostly 40 to 60). The adventure holidays are more likely to young client.
Size of market :
In previous Luxury tour system 40% of the client has been at least 6 holidays with Amazing Destination. It is not sure whether new system may achieve like previous one.
Cost widely money :