Yamaha Strategic Change Management
A strategic analysis
1. Company Profile
1.1. Mission
We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers.
1.2. Vision
"TVS Motor - Driven by the customer."
TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time.
1.3. Introduction
TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group.
TVS Motor Company Ltd. was established in 1911 by T. V. Sundaram Iyengar in India. The TVS group of companies is mainly situated in Padi, Tamil Nadu, in the outskirts of Chennai (formerly Madras). TVS Motor Company Limited is the flagship company of TVS Group, the USD 2.2 billion group. The Group is the third largest two-wheeler manufacturer in India and globally among the top ten, with an annual turnover of over USD 650 million. TVS manufactures a wide range of two-wheelers including motorcycles, scooters, and mopeds. The company also manufactures three-wheelers, TVS King, in two variants, two-stroke petrol and two-stroke liquid petroleum gas (LPG). It also offers automobile spares and accessories. The company operates in India, Singapore, Indonesia and the Netherlands. It is headquartered in Chennai. Currently the group has more than 30 companies and employees over 40,000 people worldwide. TVS Motor Company, India employs about 4,285 people. With steady growth, expansion and diversification, it commands a strong presence in the
1. Company Profile
1.1. Mission
We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers.
1.2. Vision
"TVS Motor - Driven by the customer."
TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time.
1.3. Introduction
TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group.
TVS Motor Company Ltd. was established in 1911 by T. V. Sundaram Iyengar in India. The TVS group of companies is mainly situated in Padi, Tamil Nadu, in the outskirts of Chennai (formerly Madras). TVS Motor Company Limited is the flagship company of TVS Group, the USD 2.2 billion group. The Group is the third largest two-wheeler manufacturer in India and globally among the top ten, with an annual turnover of over USD 650 million. TVS manufactures a wide range of two-wheelers including motorcycles, scooters, and mopeds. The company also manufactures three-wheelers, TVS King, in two variants, two-stroke petrol and two-stroke liquid petroleum gas (LPG). It also offers automobile spares and accessories. The company operates in India, Singapore, Indonesia and the Netherlands. It is headquartered in Chennai. Currently the group has more than 30 companies and employees over 40,000 people worldwide. TVS Motor Company, India employs about 4,285 people. With steady growth, expansion and diversification, it commands a strong presence in the