Yakult

Topics: Probiotic, Yakult, Bacteria Pages: 36 (7955 words) Published: September 5, 2013
I. Name of the Company

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Yakult is a pro biotic milk-like product made by fermenting a mixture of skimmed milk with a special strain of the bacterium Ltobacillus casei Shirota. It was created by Japanese scientist Minoru Shirota, who graduated from the Medical School of Kyoto University in 1930. In 1935, he started manufacturing and selling Yakult. Official claims state that the name is derived from jahurto, an older form of jogurto, the Turkish word for "yoghurt". Since then, Yakult has also introduced a line of beverages for the Japanese market that contain Bifidobacterium breve bacteria, and has also used its lactobacilli research to develop cosmetics. More recently, the Yakult Honsha played a major role in developing the chemotherapy drug irinotecan (Camptosar, CPT-11). After its introduction in Japan and Taiwan, Yakult was first sold in Brazil in 1966 due to the large number of Japanese immigrants in the country, before it was marketed elsewhere. Today, Yakult is sold in 31 countries, although its bacteria cultures are provided from a mother strain from Japan regardless of production location. Yakult is marketed in different sizes. In Australia, Europe, India, Indonesia, and Vietnam Yakult comes in 65mL bottles. In the Americas (including Mexico, one of Yakult's largest selling markets), Japan, Philippines, Thailand and South Korea, 80 ml bottles are available. It is also available in Singapore, Hong Kong, Taiwan and mainland China where Yakult comes in 100 ml bottles. The product is made by Yakult Honsha Co., Ltd. ( 株式会社ヤクルト本社 Kabushiki-gaisha Yakuruto Honsha?) (TYO: 2267), where GroupeDanone has a 20% share. The company also owns one of Japan's major baseball franchises, the Tokyo Yakult Swallows. It has been also one of the partner companies of the FINA World Aquatics Championships since 2005. II. Products

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Yakult Light 65ml. Australia.Yakult LT 100ml. Hong Kong. (advertise as Low-Sugar Hi-Fibre)

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Yakult 300 Light 100ml. Taiwan.YakultLight100ml.HongKong. (discontinued, replaced by Yakult LT)

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4 different flavors of Yakult. Singapore.Philippine Yakult (Original, orange, grape, green apple)

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Yakult 65 ml in VietnamYakult 65 ml in Italy

Yakult provides a wide range of probiotic and pharmaceutical products. The company product portfolio includes dairy products, soft drinks, juices, noodles, probiotic products and anti-cancer products. The company sells its pharmaceutical products to pharmacies and hospitals through wholesalers. In addition, it offers cosmetics products to its customers. The company operates in South America, North America, Europe, Asia and Oceania. As of March 31, 2012, about the company operated through 79 subsidiaries, 18 associated companies and an affiliated company. The company operates nine production plants, five branches and a research institute in Japan. Yakult is headquartered in Tokyo, Japan. III. Company Background and History

Yakult Philippines Incorporated (YPI) was created by virtue of and under the laws of the Republic of the Philippines on May 25, 1977 with the Securities and Exchange Commission and with Registration Number 72820. The Corporation commenced its actual operation on October 1, 1978 as the exclusive manufacturer and distributor of the world famous health drink. Yakult Cultured Milk, in the Philippines. It’s Production and Cultured Milk, in the Philippines. Its production and distribution in the Philippines was made possible with the joint-venture partnership of several enterprising Filipino Businessman and Yakult Honsha, Co. Ltd. of Japan on a 60-40 percent sharing respectively. Yakult Honsha Co., LTD. of Japan is the internationally registered owner of the product Yakult Cultured Milk with Lactobacillus Casei...
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