Yahoo, Google and Chrysler
INTRODUCTION
Yahoo
Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairperson of Autodesk, as its new chief executive officer and a member of the board of directors.
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004.
(a) Why are companies like Chrysler now looking more favourably at the Internet as a great medium for their advertising dollars? What has happening to change their view?
Internet or online advertising is well known as e-Marketing, web marketing and online marketing, is the marketing that for traders to publicize product and service online (Dhrub Raaj,2010). The internet or online advertising have some examples that can using for the purpose of delivering massages to attract customers, there are posting advertisements on the manufacturer’s web pages, sponsorship website such as Google and Yahoo, social networking domains such as Blogging or Face book, web banner advertisement, pop up advertisement, search engine results pages, rich media ads and many more ( Wikipedia) . In all past, all kinds of the commercial advertisement was provided from television and radios. However, now a day , because of the rapid development in computer technology, there are almost 1/3 of the America United States household having high speed internet connections (broadband), so there are almost 239,893,60
Yahoo
Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairperson of Autodesk, as its new chief executive officer and a member of the board of directors.
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004.
(a) Why are companies like Chrysler now looking more favourably at the Internet as a great medium for their advertising dollars? What has happening to change their view?
Internet or online advertising is well known as e-Marketing, web marketing and online marketing, is the marketing that for traders to publicize product and service online (Dhrub Raaj,2010). The internet or online advertising have some examples that can using for the purpose of delivering massages to attract customers, there are posting advertisements on the manufacturer’s web pages, sponsorship website such as Google and Yahoo, social networking domains such as Blogging or Face book, web banner advertisement, pop up advertisement, search engine results pages, rich media ads and many more ( Wikipedia) . In all past, all kinds of the commercial advertisement was provided from television and radios. However, now a day , because of the rapid development in computer technology, there are almost 1/3 of the America United States household having high speed internet connections (broadband), so there are almost 239,893,60
References: Available at: http://www.skyinternet.com.au/adword.html Scott Christ, 2010, eHow.com, Google Advertising Options, Feb 1