Yahoo! Business Case Analysis

Topics: Financial ratio, Web search engine, Advertising Pages: 9 (2506 words) Published: October 16, 2012
Business Enterprise 1010

Y A H O O !
Business Case Analysis

Company: Yahoo|
| Deliverables| Assigned|
1.| Part A: Company Overview-Company Overview-Description of Product/Service Offerings-Core Competencies-Markets Served (Geographic Locations)-Competitors| Jeff Veenstra| 2.| Part B: Business Strategy -Mission/Vision Statements -SWOT Analysis-Interpretation of Mission/Vision Statements-SWOT Conversion Strategies| Florentina Covaci| 3.| Part C: Financial Analysis-Financial Calculations-Financial Analysis/Interpretation| Jim DeRyckere| 4.| Part D: Future Direction-Business Strategies-Contingency Plans | Lisa Mosa/Raiven Korkis| 5.| Presentation-Creation-Graphics & Multimedia-Delivery of Presentation| Raiven Korkis/Group Input| 6.| Formatting & Assembly of the Report| Jim DeRyckere/Florentina Covaci|

Company Name: Yahoo!
Company Description
Company was founded in 1994 by David Filo and Jerry Yang. At that time both were attending Stanford University PhD program. What started as a hobby soon evolved into a large global network. Yahoo! Was incorporated in 1995, in California, and went public in 1996 on NASDAQ. Currently, according to the company Media Relations, Yahoo! serves more than 274 million individuals each month worldwide. As a less known fact Yahoo stands for: Yet Another Hierarchical Officious Oracle. The basic idea of Yahoo! is wide-spread communication of various topics and their respective communities. Description of Product/Service Offerings

Consumer services:
* Internet content (news, travel, spots, games, weather)
* Commerce services (shopping, finances, classifieds, auctions) * Communication services (mail, messenger)
* Yahoo! Everywhere (mobile access on various devices including wireless phones, PDAs)

Marketing services:
* Yahoo! enables agencies and clients to find any audience, connect with anyone, and sell anything worldwide

Business and Enterprise services:
* Corporate Yahoo!
* Yahoo! Financials
* Yahoo! Broadcasting
* Yahoo! Small Business

Premium services: Yahoo! Yellow Pages
* Yahoo! Auctions
* Yahoo! Bill Pay
* Yahoo! Store, Business Express

Markets Served (Geographic Area, Global Footprint)
Yahoo! Is in 13 languages, including English and has offices in Europe, Asia, Latin America, Australia, Canada and United states. Competitive Advantages
Brand recognition, easy use and free and available information. Core Competencies
* Wide selection of media based articles available over the web, their ability to store personal information, and their search engine * Advertising

Google, AOL, MSN, Bing,, Microsoft, Facebook

Mission statement
Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses. Vision statement
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Is company living up to their mission statement?

Yahoo! changed their mission statement multiple times over the years (1996, 1997, 1998, 1999, 1001, 2002 twice, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011 and 2012). Even though is nt uncommon for a company to alter the mission statement it seams that for Yahoo! is difficult to articulate a long term mission statement. The mission statement gives Yahoo! an identity but is a little vague in its purpose (as is very broad), which defeats the purpose of a mission statement. Even though their mission is to be the most essential global Internet service for consumers and businesses, Yahoo! is losing market share. Is company living up to...
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