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Yahoo! Business Case Analysis

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Yahoo! Business Case Analysis
Business Enterprise 1010

Y A H O O !
Business Case Analysis

* ROLES and RESPONSIBILITIES Company: Yahoo | | | Deliverables | Assigned | 1. | Part A: Company Overview-Company Overview-Description of Product/Service Offerings-Core Competencies-Markets Served (Geographic Locations)-Competitors | Jeff Veenstra | 2. | Part B: Business Strategy -Mission/Vision Statements -SWOT Analysis-Interpretation of Mission/Vision Statements-SWOT Conversion Strategies | Florentina Covaci | 3. | Part C: Financial Analysis-Financial Calculations-Financial Analysis/Interpretation | Jim DeRyckere | 4. | Part D: Future Direction-Business Strategies-Contingency Plans | Lisa Mosa/Raiven Korkis | 5. | Presentation-Creation-Graphics & Multimedia-Delivery of Presentation | Raiven Korkis/Group Input | 6. | Formatting & Assembly of the Report | Jim DeRyckere/Florentina Covaci |

* COMPANY OVERVIEW
Company Name: Yahoo!
Company Description
Company was founded in 1994 by David Filo and Jerry Yang. At that time both were attending Stanford University PhD program. What started as a hobby soon evolved into a large global network. Yahoo! Was incorporated in 1995, in California, and went public in 1996 on NASDAQ.
Currently, according to the company Media Relations, Yahoo! serves more than 274 million individuals each month worldwide.
As a less known fact Yahoo stands for: Yet Another Hierarchical Officious Oracle.
The basic idea of Yahoo! is wide-spread communication of various topics and their respective communities.
Description of Product/Service Offerings
Consumer services: * Internet content (news, travel, spots, games, weather) * Commerce services (shopping, finances, classifieds, auctions) * Communication services (mail, messenger) * Yahoo! Everywhere (mobile access on various devices including wireless phones, PDAs)

Marketing services: * Yahoo! enables agencies and clients to find any audience, connect with
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