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Balanced Scorecard (General Motors)
Southeast Missouri State University
Knowledge Management IM606 6:00pm – 9:00pm
Instructor: Dr. Sophia Scott
Submitted by: Robert Carpenter Abdelrahman El-Baroudi Vikas Racharla Ammanamanchi Venkata Satya Sai
Vision: A streamlined brand that represents quality and fuel efficiency through innovative design with the utmost respect for quality
Mission: To build GM in to world’s most valued auto motive company.
Values:
Honesty and integrity
Breakthrough technologies.
Earn customers for life.
GM employees improve communities
Citation: Winning with Integrity, Our Values and Guidelines for Employee Conduct. Retrieved from: http://www.gm.com/content/dam/gmcom/COMPANY/Investors/Corporate_Governance/PDFs/WWI.pdf, Accessed 28 Oct 2014
GM Corporate website. About GM: Our Company. Retrieved October 6, 2014, from http://www.gm.com/company/aboutGM/our_company.html
SWOT Analysis
Strengths Opportunities
Globally Diversified
Investing in Technology
Excellent Leadership
Strong brand portfolio Rising Demand for Hybrid Vehicles
Auto Industry Growth faster than US economy growth.
Factors driving demand are changing.
Increasing consumer confidence.
Weakness Threats
Recalls
Lost Market Share
Damage financial reputation
Past History of Unwanted Cars Fluctuating fuel prices
Intense competition
Tougher Emission Standards Industry Revenue Volatility Very High
SWOT Goal statements used to create the BSC
Strengths and Opportunities
Investing in Technology/Rising demand for hybrid
Goal: To Develop more hybrid and electric vehicle
While petroleum still dominates the world’s market, because of availability and price, there is growing customer interest in gas electric hybrids and pure electric vehicles. Electric vehicles can run on 100% electricity to provide gas and emission free driving.
Citation: GM Corporate website. Innovation: Design & Technology. Retrieved October 6, 2014, from


References: GM Corporate website. About GM: Our Company. Retrieved October 6, 2014, from http://www.gm.com/company/aboutGM/our_company.html GM Corporate website GM Corporate website. GM Recalls 2.42 Million Vehicles in Four U.S. Recalls. Retrieved October 6, 2014, from http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2014/May/0520-recall.html Ruiz, B Ruiz, B. (2014) Car & Automobile Manufacturing in the US, Industry Outlook, industry Life Cycle (IBISWorld industry Report 33611a). Retrieved from: library.semo.edu:3450/reports/us/industry/industryoutlook.aspx?entid=816#IO Ruiz, B Ruiz, B. (2014) Car & Automobile Manufacturing in the US, Industry Performance, Key External Drivers (IBIS World industry Report 33611a). Retrieved from: library.semo.edu:3450/reports/us/industry/industryoutlook.aspx?entid=816#KEY Ruiz, B
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