Xanax Case Study Essay

The consumption of Xanax amongst college students can be explained and understood by our campaign through the reasoned action model by Martin Fishbein and Issaz Ajzez. Linking beliefs of Xanax consumption without prescription for recreational use, to the overall planned behavior that will lead to consumption by making use of the information available to us. An individual’s attitude, subjective norms, and perceived behavioral control can ultimately lead to the rejection or acceptance of intention and our final behavior. According to research done with the use of a misused substance (alcohol in this case), they found that “(1) intention to use alcohol will predict alcohol use, frequency of use and alcohol misuse among adolescents; (2) attitudes, subjective norms and perceived behavioral control will account for intention to use alcohol; and (3) the TPB will be more effective in accounting for and predicting intention to use alcohol among young adolescents than the theory of reasoned action.” (Marcoux & Shope, 2016) will clearly state human behavior when deciding a specific behavior. Misusing Xanax can have the same implications, considering that 22% of college students take Xanax without a prescription and for recreation use, according to the research we have conducted.
An individual could have the attitude that Xanax is not good for you, and be aware of the subjective norms that fallow the consumption of Xanax, but your perceived behavioral control could be low, allowing you to consume Xanax without prescription for recreational reasons. You can also have an individual who could have a neutral attitude on Xanax consumption, be aware of subjective norms, but choose to ignore them, and have low perceived behavior. This would also the behavioral outcome of consuming Xanax without a prescription, for recreational use due to the individual’s intention for the