Wynn Resorts Ltd.

Topics: Wynn Las Vegas, Wynn Resorts, Desert Inn Pages: 47 (12430 words) Published: September 10, 2013
Johnson & Wales University

ScholarsArchive@JWU
MBA Student Scholarship The Alan Shawn Feinstein Graduate School

5-10-2011

Wynn Resorts, Ltd.
Myung Ji Doh
Johnson & Wales University - Providence, mjd141@jwu.edu

Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Food and Beverage Management Commons, and the Gaming and Casino Operations Management Commons Repository Citation Doh, Myung Ji, "Wynn Resorts, Ltd." (2011). MBA Student Scholarship. Paper 3. http://scholarsarchive.jwu.edu/mba_student/3

This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu.

Johnson & Wales University Providence, Rhode Island

Feinstein Graduate School

WYNN RESORTS, LIMITED

A Research Project Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: HOSP6800 Hospitality and Tourism Business Policy and Strategy

May 10, 2011

Wynn Resorts, Ltd. 2

I. All financial data have come from the 20 I 0 or 2009 IO-K Report of Las Vegas Sands Corp., MGM Resorts International, and Wynn Resorts, Ltd. 2. All industry standards are from personal communications with Dr. Cooper, HOSP5600.

3. All industry medians are taken from Hoovers.com and the market price is taken from Yahoo Finance.

Wynn Resorts, Ltd. 3

TABLE OF CONTENTS
Executive Summary ......................................................................................................................... 5 Nature of the Business ..................................................................................................................... 7 Environmental Analysis ... ................ ............................... ............... ................................................ 13 External Envirorunent: General ................................................................................... ............... 13 External Environment: Industrial ............... ................................ ............................................... . 18 Internal Environment: Tangible ................................................................................................. 22 Internal Environment: Intangible ........... ......... ...... ......... ....... ............. .. .... ...... .. ......................... .28 Competitive Advantage ......... ........................................................................................................ 31 Marketing .................................................................................................................................. .3 1 Finance ......................................................................... ............................. ................... .............. 34 Management .............. ................................................................................................................. 37 Overall ........................................................... ....... .... ................ ....... .......... ................... ............. .40 Distinctive Competencies ........................................................................................................... 40 Sustainable Distinctive Advantage ............. .................. .... ........................................ ............ ... .. .41 Overall Strategic Position .............................................................................................................. 44 Strategic History ............. ............................................................ .... ............. ............... .... ............... 45 Strategy Effectiveness ..................... ................... ............................................................................ 47 Vis ion (New CEO'...

References: (Wynn Resorts, Ltd. , 2011 a). Table 1.
(Wynn Resorts. Ltd. , 2011 a).
Wynn Resorts, Ltd . 8 and Macau. The company operates its business in very limited areas, but these areas are the most remarkable places for casino resorts nowadays (Investo rs.com. 2011: Wynn Resorts, Ltd. , 2011 a).
Sales mix (Year 2009and 2010)
Year 20 10 Year2009
Regional revenues mix (Year 2009and 2010)
Year 2010 $ million % oftotal 1,296 30.98% 2,888 69.02% Year2009 $ million % of total 1,229 40.3 6% 1,816 59.64%
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