Wyndham Case Study

Satisfactory Essays
1. There were a variety of differences between members and nonmembers of ByRequest (see Figure 1 for data): a. non-members stayed 26.6% longer per stay (3.71 to 2.93 nights) b. non-members spent 7% more per stay ($359.08 to $336.02) c. non-members stayed 13% more nights per year (4.35 to 3.8 nights) d. members had 11% more stays per year (1.29 to 1.16 stays) e. members contributed 5% more revenue per year ($427.60 to $416.70)
Andrew Jordan’s claim that ByRequest members stay for shorter lengths of time is accurate; members stay 2.93 nights per stay compared to 3.71 nights for non-members.
Jordan’s claim that members spend 25% more per stay is not true based on the data in Exhibit 12. The data shows that non-members actually spend 7% more per stay ($359.80 to $336.02).
There is no data to disprove or support the claim that members stay at Wyndham 20% more.

2. Advantages of ByRequest compared to points based programs: f. Personalization: guests get proper reading materials, later checkouts, and guaranteed room availability (pg. 10) g. Guests get what they want when they stay at Wyndham by allowing managers to access their profile and preferences (pg. 10) h. Wyndham does not have to worry about redeeming points or conflicting blackout dates. Points create liabilities that cost money and Wyndham does not include them (pg. 12) i. Guests get perks, like registration free check-in, free room upgrades, and free telecom services (pg 10) j. Takes at least 11.5 years for points based systems to provide a free 3-day vacation (Figure 2). ByRequest focuses on customization.

3. Benefits to the target market: k. High level of personalization and customization l. Complementary amenities such as Internet, automatic upgrades, snacks/drinks, newspaper m. Centralized IT infrastructure facilitated for convenient access n. Managers were given authority to enhance guest

You May Also Find These Documents Helpful

  • Good Essays

    “Wyndham” Case Study

    • 941 Words
    • 4 Pages

    comfortable and memorable upscale guest experience and shaped recognition in the industry from a customer service standpoint. Being still a relatively new program, the company was limiting its focus on analysis and thus conducted limited historical study and no collection of a typical demographic data like age, income etc. But while its impact on revenues was still small, it was a success in defining Wyndham’s brand. In order to keep and even extend this current competitive advantage over time, the…

    • 941 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    budgeting allows a company to determine the investment that will best increase shareholder value. With limited funds to invest in projects, Wyndham Worldwide must determine where best to invest. Considering the constraints of the project, an after-tax cash flow analysis is employed…

    • 1182 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Wyndham Park City has been operating for approximately 2 years and find it necessary to focus on staffing based on historical data resulting in a more streamlined scheduling process, reduction in staffing expenses, and determining staffing requirements. The staff of Wyndham Park City is comprised of two departments: Resort and Member Services, with a total of 64 staff members to serve the owners and guests. The most crucial departments affected by this optimization of scheduling will be the Front…

    • 342 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    BSAD 526 Managerial Accounting Case 8-35 Introduction Wyndham Stores operates a regional chain of upscale department stores. They plan to open another store in a prosperous and growing suburban area. The company’s Vice President of Marketing is in favor of buying the new building site and building a new building on the property. The projected cost for the new building is $14 million, according to the vice president of marketing. The problem with the vice president’s…

    • 887 Words
    • 3 Pages
    Good Essays
  • Good Essays

    such as matter and energy manipulation, telekinesis, and telepathy, he isn’t a force to be reckoned with. In addition to those abilities is his amazing exoskeleton making him essentially immortal. But here’s the catch, High Evolutionary, aka Herbert Wyndham, was born human. It’s through his sheer ungraspable intelligence that he evolved himself to the point of gaining superhero abilities. If I could possess such an amazing brain, even if only for a day, the possibilities are endless.…

    • 246 Words
    • 1 Page
    Good Essays
  • Good Essays

    It is clear that John Wyndham wrote The Chrysalids as a warning for today’s society. This is based on the comparisons between our current civilization, that of the Old Peoples, and that of Waknuk. More specifically, technological advancements, fundamentalism, and the pressures to fit into a certain ideal. The events of Tribulation serve as a warning to today’s society. Many current day countries have nuclear weaponry, chemical weaponry, bombs, and other massively destructive tools at their disposal…

    • 635 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    within Wyndham Vacation Ownership (WVO). Groups are for the most part created to accomplish a goal or objective as a unit. It is imperative to understand that working in groups adjusts productively each of the member’s performance towards the objectives. We ask ourselves for what good reason is it we form groups? Through the span of this paper I will clarify altogether the flow and elements of a group and a team. However, please take note…

    • 1722 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Introduction In the novel “The Chrysalids” by John Wyndham, religion is the most important aspect of everyones lives. They believe in the true image of god, and that all else is the devil and must be killed. For most, they would sacrifice their own children for god, yet for some people their children are more important. Mothers love their children over their religion. Some examples covered in this essay are Sophie, Aunt Harriet and The Spider-Man. First Main Point: Sophie To start off…

    • 568 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The Chrysalids by John Wyndham In The Chrysailds by John Wyndham, one theme stands out amongst the others; fear. Throughout the novel, the misconception of the society’s fear of God, the fear of anything out of the norm, and the fear of being discovered as a deviation are commonly expressed. Quotes such as “Watch Thou for the Mutant” and “The Devil is the Father of Deviation,” (pg. 18) are used to warn members in the society of deviations. The society claims to say that they are the true image…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    WYNDHAM INTERNATIONAL: FOSTERING HIGH-TOUCH WITH HIGH-TECH Summary The Harvard Business Review case study on Wyndham International discusses the inception of the hotel company, its initial exponential growth followed by a rapid decline in 1999 due to various external and internal factors. The organization restructuring and changes in management introduced several guest loyalty programs, ByRequest in particular, to allow Wyndham International to reestablish its brand. This paper discusses the…

    • 1396 Words
    • 6 Pages
    Best Essays