Wwe Company Profile

Topics: World Wrestling Entertainment, WWE Raw, WWE Brand Extension Pages: 4 (875 words) Published: April 26, 2012
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Istanbul and Tokyo. WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base. For the past 12 months, our primary website, WWE.com, attracted an average of 12.6 million monthly unique visitors worldwide.

Educated audience
62% of our U.S. audience has at least some college education and/or post graduate education

High average household income
35% of our U.S. audience has a household income that is greater than $60,000

Strong female audience
34% of our worldwide online audience is female
(Sources: Omniture Site Catalyst; comScore Media Metrix ; comScore Plan Metrix ).

WWE programming reaches approximately 12 million viewers in the U.S. each week. Balanced age distribution with 75% of the audience aged 21 or older. 21 % of our audience is under 18 years old
24 % of our audience is 18-34 years old
24 % of our audience is 35-49 years old
31 % of our audience is 50+ years old

Diverse audience

Raw is the #2 most watched regularly scheduled entertainment program on primetime ad-supported cable among Hispanic viewers. Raw is the #4 most watched entertainment program on primetime cable among Black/African-American viewers.Raw is the most watched program on USA among Black/African-American viewers.

SmackDown is the most watched program on Syfy among...
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