Course: Strategic management
GLOBAL ADVERTISING & MARKETING
The aim of WRSX is to become a specialist provider in order to improve the competition in the business processing. As a specialist provider, the company can provide more service to the existing customers and attract more new customers for the company. To diversify and move into foreign markets, a variety of considerations ought to be put in place. The company will use tools and techniques to assess foreign markets as well as succeed in creating a huge market share back home. The success of any company will be based on strategic positioning and feasibility study capability.
Expectations and Purposes
The company WRSX expects to create quality and a variety of advertising and marketing communications to support global client targets. This company requires increased creativity and innovation which will lead to more development to the company. The aim of the company is to become a specialist provider in order to improve the competition in the business processing. As a specialist provider, the company can provide more service to the existing customers and attract more new customers for the company.
The company is quoted in the London stock exchange but has been underperforming in the last 18 months. Goodwill and positive reputation is extremely essential for a company. So WRSX should keep an outstanding reputation in this area and let the clients know it is a wise choice when they choose WRSX to do marketing for them. It also has to improve the relationship with the suppliers because now WRSX does not have a healthy relationship with suppliers which will bring the negative influences of the channel for the resources. Moreover, skilled managers will bring the principal function for the company so appointing skilled managers to the suitable position will let these managers
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