WRSX

Topics: Strategic management, Organizational studies, Porter five forces analysis Pages: 20 (3580 words) Published: May 29, 2014
Strategic Management

Word Count: 2852 Words
Date: 8 April 2013

WRSX – A Global Advertising and
Marketing Communications
Agency

Table of Content

Introduction..............................................................................................................2 An analysis of the Micro- and Macro-Environment................................................2 Impact and Strategy Change....................................................................................8 WRSX and its Organisational Structure................................................................11 Conclusion..............................................................................................................13 Bibliography...........................................................................................................14 Appendices.............................................................................................................18

1

Introduction

Since the release of The Merchandise Marks Act by Great Britain in 1887 the term Made in Germany became one of the most well-known and trusted phrase in the world (Büchmann (1998)). At that time nobody could even divine that branding would become that important for businesses as it nowadays appears. Great Britain’s politicians somehow created one of the first brands – even though they intended to prevent their home market. Today, branding is especially important in the marketing sector, the sector where our company WSRX acts. As so called global marketing and advertising company, WSRX1 sells its products or more far services to business customers around the world, based on their headquarters in Paris, New York, London and Singapore (WSRX (2010)). Even though the business seems to be established it faces nowadays several problems, concerning leadership, organisational structure, focus and many more. The question arises, if this business can be saved and restructured or will it completely fail to move on into the future. It is more than obvious that something has to be done. But before there can be found solutions and advices, a complete analysis has to be done.

An analysis of the Micro- and Macro-Environment

The micro- and macro-environment covers almost every possible aspect a company can be affected with. A detailed overview about the components can be found in the appendix (Figure 1.).
Ideally a complete analysis of a business and its environment does not just consist of two or three models but in this word restricted case the focus is set on Porters 5 forces for a micro-analysis and the PESTEL framework to analyse the macro1

The name was given by the first letters of the family names of the four cofounders Waldron, Roux, Silberstein and Xao

2

environment. Additionally, there will be a short digression on competitor analysis added.
1.1

Macro- Environmental Analysis

There are several frameworks and theories to analyse the environment of a business. For this assignment, the choice went to the PESTEL-Analysis to receive an overview about the macro-environment (Gillespie (2012)) of WSRX; nevertheless, according to Yüksel (2012), this method provides just a general overview about the current situation and further analysis could be done in case of uncertainties. The major points of the analysis can be found in Figure 2. They show several aspects which might be considered; still there are some more but only the most important have been considered, due to the word restrictions. Political










Economic

Privacy laws relating to
personal information
Regulation of access to
internet
Availability and
condition to networks
Employment laws






Increasing speed of
data speeds (cable and
wireless)
Developments of new
transferring and data
technologies
Security issues
Software applications
developed for mobile
and fixed devices
Technological




Socio-Cultural

Inflation
Exchange...

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Organization: An Integrative Strategy Making Model.
BORDBIAVANTAGE. (2010). Porters Generic Strategy Model.
BÜCHMANN, DR. GEORG. (1998). Geflügelte Worte. Ullstein Buchverlage
GmbH & Co
BUSINESSDICTIONARY. (2013). micro-environment.
BUSINESSDICTIONARY. (2013). macro-environment.
DILLON, L. BARRETO. (2012). Scanning the External Environment.
FRIEND, GRAHAM; ZEHLE, STEFAN. (2009). Guide to Business Planning.
GILLESPIE. (2007). Foundations of Economics - Additional chapter on Business
Strategy
HEAVEN, S; DICKS, R; SIGGERS, D. (2012). WRSX Group. Simulation Group
Project.
JOHNSON, GERRY et al. (2011). Exploring Strategy. Text & Cases. Pearson
Education
(2005). Fathoming Porter 's five forces model in the internet era. Info. Vol. 7 Iss: 6
pp
MINDTOOLS. (2013). Porter 's Generic Strategies. Choosing Your Route to
Competitive Advantage
NATAD, JOHNY. (2009). Models of Organisational Behaviour.
PORTER, MICHAEL E. (1980). Competitive Strategy. Techniques for Analyzing
Industries and Competitors with a new introduction
PORTER, MICHAEL E. (1998). Competitive Advantage: Creating and
Sustaining Superior Performance
PORTER, MICHAEL E. (1991). Towards a Dynamic Theory of Strategy.
RODRIGO. (2012). Strategic Analysis of WRSX Group.
UPADHYAY, SUNNY et al. (2011). WRSX Group Internal and External
Analysis
WIGGINS, ROBERT R. (1997). Competitive Advantage Creating and Sustaining
Superior Performance
WRSX – Business Development v3. (2010). Phase Two – Business Development
WRSX – Report v4
WRSX – Welcome v5. (2010). Welcome to the WRSX Group.
WRSX – Advertising Industry Overview v6. (2010). Advertising Industry
Overview
YÜKSEL, IHSAN. (2012). Developing a Multi-Criteria Decision Making Model
for PESTEL Analysis
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