20 April 2015
Throughout time many have attempted to develop detailed theories and studies of motivation, satisfaction, and self-awareness. It has been said that one of the manager’s most basic task is to communicate with and motivate their workers. The way individuals respond to different motivational styles and techniques will often clash or contradict one another. Research shows that Motivational theories have been categorized into two main groups, Content theories and process theories. I am going to focus on content theories. Content theories tend to focus on the needs of the individual known as need based theories. Maslow’s and Herzberg’s theories fall into this category. These theories explain why workers select behaviors and how they determine whether their choices were successful (Riley, 1999).
Herzberg (1959) constructed a two-dimensional paradigm of factors affecting people’s attitudes about work. He concluded that such factors as company policy, supervision, interpersonal relations, working conditions and salary are hygiene factors rather than motivators. According to the theory the absence of hygiene factors can create job dissatisfaction but their presence does not motivate or create satisfaction. He found five factors in particular that were strong determiners of job satisfaction, achievement, recognition, the work itself, responsibility and advancement. These motivators (satisfiers) were associated with long-term positive effects in job performance while the hygiene factors (dissatisfiers) consistently produced only short-term changes in job attitudes and performance, which quickly fell back to its previous level. Maslow’s theory is about how people satisfy various personal needs in the context of their work. He postulated based on his observations as a humanistic psychologist that there is a general pattern of needs recognition and satisfaction that people follow in generally the...
References: Gawel, J. E. (2015, April 15). Practical Assesment Research and Evaluation. 2.
Riley, S. (1999). Herzbergs two factor theory of motivation. Research Report.
Smith, J. M. (1995). tesca case study Mazlow and Herzberg.
Williams, C. (n.d.). Principals of management.
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