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Wrap/Roll Customer Service Vietnam

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Wrap/Roll Customer Service Vietnam
Wrap
Wrap & Roll www.wrap-and-roll.com Team GirlSix:
Gi

LOGO

Contents

Introduction
The 4Ps-Product
The 4Ps-Place
The 4Ps-Price
4Ps
The 4Ps-Promotion
Conclusion
Company Logo

Introduction-Service Product
Company’s service products:

www.themegallery.com

Introduction-Brief history

2006

The 1st
Wrap & Roll

Restaurant on Hai Ba
Trung St established by Nguyen
Kim Oanh
Oanh

2007

Develop into into Wrap & Roll chain including- 6
Restaurants
& Food
Court
Outlets
Outlets

2008

Continue to to expand Wrap
& Roll chain of Restaurants to 8
Recognized
achievements from magazines

2010

Achievements: “Best
Vietnam dishes for Crab and seafood nem”;
Reach 10 outlets and planning overseas expansion Company Logo

Introduction-Company Growth
Number of
Employees

Over 200
35

2006

Number of outlets/ Restaurants

1

200

140

2007

6

2008

8

2009

10

According to http://veer.vn/Company/Information.aspx?EnterpriseId=1739

Introduction-Target market
Target market

Description
Office Staff:
Middle class (salary- above
300$) . Age: 25 34
Prefer eating simply and conveniently but healthy

Corresponding
Feature/ Benefits
Each dish of Wrap and Roll consists of vegetables and balanced nutritious
Free delivery

Family
Middle to high income
Prefer healthy food and relaxed & clean environment for gathering together.

Provide menu setwith full and diverse dishes to enjoy.
Lively ambience, contemporary décor
(having
(having VIP room)

Foreigners
Mainly travelers, business man or oversea Vietnamese man Prefer traditional and cultural cuisine of Vietnam

Decoration: traditional & modern.
Offer diversity of rolls from all regions in
Company Logo
VN

Introduction- Focus Strategy

Quite broad market
Service offering: offering: o Mainly: providing dining experience oSub: delivery and catering

Introduction-
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