Worldcom Swot Analysis Paper
MCI Communications Corp. was an American telecommunications company that was instrumental in legal and regulatory changes that led to the breakup of the AT&T monopoly of American telephony and ushered in the competitive long-distance telephone industry. It was headquartered in Washington, D.C.[1]
Founded in 1963, it grew to be the second-largest long-distance provider in the U.S. It was purchased by WorldCom in 1998 and became MCI WorldCom, with the name afterwards being shortened to WorldCom in 2000. WorldCom's financial scandals and bankruptcy led that company to change its name in 2003 to MCI Inc.. The MCI name disappeared in January 2006 after the company was bought by Verizon. As of May 2011, the MCI trademark is still maintained on MCI.com and on a sub-page of Verizon.com.
Contents
1 History 1.1 Founding 1.2 Licensing and build-out 1.3 …show more content…
Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (September 2013)
After the opening of the long distance market in 1984, companies such as MCI and Sprint were able to compete for customers with AT&T. One of MCI's early advertising success stories was to hire the same actors used in a previous AT&T commercial. As in the AT&T commercial, the woman actor was crying. In the AT&T version, when the husband asked why, the wife replied "he said he loved me" referring to the conversation just ended with a son who was in a distant part of the country. It was part of AT&T's very effective "Reach Out" ad strategy. In the MCI version, when the husband asked the wife why she was crying, she replied "I just received my phone bill"... after which an announcer's voice stated "You're not talking too much, you're just paying too much. MCI: The Nation's New Long Distance Telephone Company." The ads were created by Ally &
Founded in 1963, it grew to be the second-largest long-distance provider in the U.S. It was purchased by WorldCom in 1998 and became MCI WorldCom, with the name afterwards being shortened to WorldCom in 2000. WorldCom's financial scandals and bankruptcy led that company to change its name in 2003 to MCI Inc.. The MCI name disappeared in January 2006 after the company was bought by Verizon. As of May 2011, the MCI trademark is still maintained on MCI.com and on a sub-page of Verizon.com.
Contents
1 History 1.1 Founding 1.2 Licensing and build-out 1.3 …show more content…
Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (September 2013)
After the opening of the long distance market in 1984, companies such as MCI and Sprint were able to compete for customers with AT&T. One of MCI's early advertising success stories was to hire the same actors used in a previous AT&T commercial. As in the AT&T commercial, the woman actor was crying. In the AT&T version, when the husband asked why, the wife replied "he said he loved me" referring to the conversation just ended with a son who was in a distant part of the country. It was part of AT&T's very effective "Reach Out" ad strategy. In the MCI version, when the husband asked the wife why she was crying, she replied "I just received my phone bill"... after which an announcer's voice stated "You're not talking too much, you're just paying too much. MCI: The Nation's New Long Distance Telephone Company." The ads were created by Ally &