World Tourism Day

Topics: Tourism, World Tourism Organization, 21st century Pages: 3 (684 words) Published: January 2, 2011
World Tourism Day
Background
Since 1980, the United Nations World Tourism Organization has celebrated World Tourism Day on September 27. This date was chosen as on that day in 1970, the acts of the UNWTO were adopted. The adoption of these acts is considered a milestone in global tourism. The purpose of this day is to raise awareness on the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide. At its twelfth session in Istanbul, Turkey, in October of 1997, the UNWTO General Assembly decided to designate a host country each year to act as the Organization's partner in the celebration of World Tourism Day. At its fifteenth session in Beijing, China, in October of 2003, the Assembly decided the following geographic order to be followed for World Tourism Day celebrations: 2006 in Europe; 2007 in South Asia; 2008 in the Americas and 2009 in Africa. The UNWTO believes that the date for World Tourism Day is appropriate because it comes at the end of the high tourist season in the northern hemisphere and the start of the tourist season in the southern hemisphere, when tourism is of topical interest to many people worldwide, particularly travellers and those working in the tourism sector. Each year has a different theme – for example, “Tourism – Celebrating Diversity” was designated as the theme for 2009, with Ghana as the event’s host country for that year. What do people do?

The UNWTO Secretary-General annually sends out a message to the general public to mark the occasion. Many tourism enterprises and organizations, as well as government agencies with a special interest in tourism, celebrate the event with special events and festivities. Different types of competitions, such as photo competitions promoting tourism, as well as tourism award presentations, are held on that Day. Other activities include free entries, discounts or special offers for the general public to any site...
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