working on eassays
Problem Analysis :-
To analyse in-depth current market situation regarding eating habits and their impact on the consumption in a both customer and manufacture point of view. Find out difference between company’s perception and reality market for pasta consumption.
Objective:
Use two different methods to understand problem in more precise way the market and consumer in all aspects in given situation those methods are (IDEM) Instituto para el Desarrollo
Empresarial and (TREBOL) Instituto de Investigaciones Sociologicas y de Mercado.
Differences between two methods:-
To determine consumption habits, eating habits and members of a household eat pasta, frequency which consumers purchase their familiarity with the different types of pasta, image of pasta by analysing various socio-demographic profileThe approaches used by IDEM and Trebol differ significantly from each other.
IDEM: - the research by IDEM was more complex and in-depth IDEM from the beginning had the clear structure of step by step and explained all the steps to the client This methodology of market research focuses on understanding the current situation of the pasta market in terms of Quantitative and Qualitative analysis though this we can analyse consumer in different angles behavioural and psychological needs and people consumption habits, in depth analysis method to define consumer attitude towards particular product. IDEM research adopted particular research methods In person interviews, Attitude item, image items and 30hall test which gives you review on main 3 core value subjects people-product-production.
This will give researcher 360 degrees analysis like comparison between substitute products understand consumers in better way by using primary data and technology multivariable statistical segmentation technique, when come to production it will give clear data to company viewing by sample data which is error +/-2.9% Focus groups would include young adults of both sexes and who take
To analyse in-depth current market situation regarding eating habits and their impact on the consumption in a both customer and manufacture point of view. Find out difference between company’s perception and reality market for pasta consumption.
Objective:
Use two different methods to understand problem in more precise way the market and consumer in all aspects in given situation those methods are (IDEM) Instituto para el Desarrollo
Empresarial and (TREBOL) Instituto de Investigaciones Sociologicas y de Mercado.
Differences between two methods:-
To determine consumption habits, eating habits and members of a household eat pasta, frequency which consumers purchase their familiarity with the different types of pasta, image of pasta by analysing various socio-demographic profileThe approaches used by IDEM and Trebol differ significantly from each other.
IDEM: - the research by IDEM was more complex and in-depth IDEM from the beginning had the clear structure of step by step and explained all the steps to the client This methodology of market research focuses on understanding the current situation of the pasta market in terms of Quantitative and Qualitative analysis though this we can analyse consumer in different angles behavioural and psychological needs and people consumption habits, in depth analysis method to define consumer attitude towards particular product. IDEM research adopted particular research methods In person interviews, Attitude item, image items and 30hall test which gives you review on main 3 core value subjects people-product-production.
This will give researcher 360 degrees analysis like comparison between substitute products understand consumers in better way by using primary data and technology multivariable statistical segmentation technique, when come to production it will give clear data to company viewing by sample data which is error +/-2.9% Focus groups would include young adults of both sexes and who take