Wooquer Case Analysis
With the rapid evolution and expansion of the Indian retail environment, Madura F&L’s ability to morph in response to market demands and consumer needs is nonnegotiable. Engaging and managing their workforce is highly important as success within the retail industry is directly correlated to supporting a consistent brand image and providing a superior customer experience. With broadly distributed locations and employee base, it is crucial that consistent standard operating procedures be established and implemented to facilitate their ambitious expansion plans. To address this issue, Madura F&L should implement a cloud platform such as Wooqer to achieve operational effectiveness while enabling flexibility and real time collaboration to support consistency and innovation.
In the effort to capitalize upon the rapidly growing apparel sector, leadership at Madura looks to increase revenues by increasing market share through expanding to new store locations. Arising with this geographic expansion is the critical need for efficient management of training, compliance, and SOPs. Coverage and consistency of these procedures is imperative to the operational efficiency and positioning of Madura, as a superior customer experience could not be delivered without a clear knowledge of the company, brand, and product. Customization and flexibility is also important to MF&L as within a changing, competitive, and diverse environment, it is essential to innovation and establishing a competitive advantage in delivering value. With competition increasing within the sector, the assurance of quality, consistency, and superior customer experience is key to success and longevity. With values that honor human touch, empowerment, responsiveness to consumer needs, and effective communication, MF&L looks to enhance their strategic positioning by harnessing the power of technology to implement a comprehensive approach that reflects these values. With operations over 5 channels and over 200
In the effort to capitalize upon the rapidly growing apparel sector, leadership at Madura looks to increase revenues by increasing market share through expanding to new store locations. Arising with this geographic expansion is the critical need for efficient management of training, compliance, and SOPs. Coverage and consistency of these procedures is imperative to the operational efficiency and positioning of Madura, as a superior customer experience could not be delivered without a clear knowledge of the company, brand, and product. Customization and flexibility is also important to MF&L as within a changing, competitive, and diverse environment, it is essential to innovation and establishing a competitive advantage in delivering value. With competition increasing within the sector, the assurance of quality, consistency, and superior customer experience is key to success and longevity. With values that honor human touch, empowerment, responsiveness to consumer needs, and effective communication, MF&L looks to enhance their strategic positioning by harnessing the power of technology to implement a comprehensive approach that reflects these values. With operations over 5 channels and over 200
References: Madura F&L. (n.d.). Vision and Values. Retrieved from http://www.maduragarments.com/about_us/vision_values.html Prakash, Y. V. & Venkatagiri, S. (2013). Wooqer: Making Business Social (A). Boston: Harvard Publishing. Prasad, A. (March 2012). The most game-changing decision was to outsource our IT functions to an external agency. Retrieved from http://www.dqindia.com/print_article/dataquest/news/152966/the-game-changing-decision-outsource-it-functions-external-agency