wool air analysis
Threat and Critical Risk Analysis
Threat Analysis
There are three main threats in our wool air business: the increase of potential competitors, competition with the traditional wool sweater seller and seasonal problem.
First, the increase of potential and existing competitors is the threat that our company is facing. As the advance of the technology, people who want to sell woolen sweater can set up their business easily. They can advertise and sell their products through various ways on the internet. For example, companies can set up a Facebook page or group for selling their woolen sweater. They can also set up an e-shopping store in Taobao or in their own web pages. Also, as the advance of mobile technology, they can even set up their e-shopping store in Instagram, a mobile apps in the mobile phone. The ease of starting the woolen sweater business increases the potential competitors of our company. Once the potential competitors set up their e-business through the above-mentioned ways, they become our competitors and they may take some market shares from our company.
Secondly, the competition with the traditional wool sweater seller is another threat our company is facing. The traditional wool sweater seller like UNIQLO, GAP, H&M, etc, they probably have a more well-known brand name than our company. Customers tend to buy their products as customers may think big company may offer products with better quality. Also, the traditional wool sweater sellers always have shops, stores or even retail outlets. Customers can try to wear the sweater to see whether it is fit or not. They can see the real products and decide whether to buy as the photos shown on the internet are sometimes different from the real product. Besides, as the advance of the technology, the traditional woolen sweater seller can also set up their own web page and Facebook pages. They can also sell their products online. Since they have more funding than our company, they own more physical
Threat Analysis
There are three main threats in our wool air business: the increase of potential competitors, competition with the traditional wool sweater seller and seasonal problem.
First, the increase of potential and existing competitors is the threat that our company is facing. As the advance of the technology, people who want to sell woolen sweater can set up their business easily. They can advertise and sell their products through various ways on the internet. For example, companies can set up a Facebook page or group for selling their woolen sweater. They can also set up an e-shopping store in Taobao or in their own web pages. Also, as the advance of mobile technology, they can even set up their e-shopping store in Instagram, a mobile apps in the mobile phone. The ease of starting the woolen sweater business increases the potential competitors of our company. Once the potential competitors set up their e-business through the above-mentioned ways, they become our competitors and they may take some market shares from our company.
Secondly, the competition with the traditional wool sweater seller is another threat our company is facing. The traditional wool sweater seller like UNIQLO, GAP, H&M, etc, they probably have a more well-known brand name than our company. Customers tend to buy their products as customers may think big company may offer products with better quality. Also, the traditional wool sweater sellers always have shops, stores or even retail outlets. Customers can try to wear the sweater to see whether it is fit or not. They can see the real products and decide whether to buy as the photos shown on the internet are sometimes different from the real product. Besides, as the advance of the technology, the traditional woolen sweater seller can also set up their own web page and Facebook pages. They can also sell their products online. Since they have more funding than our company, they own more physical