Women As Sexual Objects In Advertising
Diana Rosales
Dr. Tricia Farwell
Reflection Paper
02-21-15
Women as Sexual Objects in Advertising Advertisers use women as an object in a sexual manner to call men’s attention when promoting and selling products. Women are used as a strong symbol that society connects with weakness, sensitivity, and dependence (of a man) but is also seen as a sexual object. From the professional interest as an advertising student, woman have, are, and will always be seen as profit and a way to bring a bigger audience into the business. As long as the consumers respond and react to the advertisers messages whether is good or wrong, it will be a successful message. However, there are critics from society that say women are being dehumanized, taking out their identity and just use their beauty and body to the service and satisfaction of the male audience. I find it particularly curious how in a world where society is denominated, globalized, and gender equality free that has evolved, continues feeding these announcements in the most explicit possible manner without the collective conscience noticing it. Despite the years, it is still illogical and absurd how we still look at women as a sexual object using them as viral hooks of sales. For example: going back to the pictures shown in the class from the advertising campaign of Tom Ford shows that in order to promote a male …show more content…
It is evident the disequilibrium between the female body versus the male in the advertising display, the
Dr. Tricia Farwell
Reflection Paper
02-21-15
Women as Sexual Objects in Advertising Advertisers use women as an object in a sexual manner to call men’s attention when promoting and selling products. Women are used as a strong symbol that society connects with weakness, sensitivity, and dependence (of a man) but is also seen as a sexual object. From the professional interest as an advertising student, woman have, are, and will always be seen as profit and a way to bring a bigger audience into the business. As long as the consumers respond and react to the advertisers messages whether is good or wrong, it will be a successful message. However, there are critics from society that say women are being dehumanized, taking out their identity and just use their beauty and body to the service and satisfaction of the male audience. I find it particularly curious how in a world where society is denominated, globalized, and gender equality free that has evolved, continues feeding these announcements in the most explicit possible manner without the collective conscience noticing it. Despite the years, it is still illogical and absurd how we still look at women as a sexual object using them as viral hooks of sales. For example: going back to the pictures shown in the class from the advertising campaign of Tom Ford shows that in order to promote a male …show more content…
It is evident the disequilibrium between the female body versus the male in the advertising display, the