-Jim Morrison
The modern day media is aware of how powerful influence is. It understands that whatever it broadcasts and what angle of a story it presents will have a big impact in the minds of others. There are organizations that monitor and regulate broadcasts in the media. In Philippines, for example, we have Katipunan ng mga Brodkaster ng Pilipinas (KBP). They set rules such as airing both sides of a story, getting confirmation of a fact before release of data, and asking permission from interviewees before interview. These laws are strictly abided by news and TV stations around the country. However, with every plan, there is a loophole. Just the same way, there are small, minor details that seem unobservable but actually have major significance. Stereotyping has a major significance.
Women in media, is stereotyped as passive and gentle. They are expected to work at home, be obedient and be pleasant. And when they get angry, they erupt like volcanoes. The e-card from someecards.com, tells us “When women ask you for your opinion, they don’t want to hear your opinion, they want to hear their opinion in a deeper voice.” At first glance, there would be nothing wrong with this quote. It might strike some as humorous. This is the type of media influence that is small and unobservable but leaves an impression. The impression here is that women are assertive beings. They claim that they should be in power and should be heard. The punchline in this e-card is that they are not. Men find it funny when women try and be in charge, because they are stereotyped to be the obedient one. This still leads us to the issue on feminism and gender equality.
SOURCE:
http://hellomemes.com/womens-opinion/